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773 articles
Today, capitalism in its traditional understanding is increasingly criticized by society. New forms such as green, social, and inclusive capitalism arise to fulfill the standards of our new society. Which one do we need and do we need it at all?
TrendsTetyana Kohansal4 minutes
In order for a website to be accessible online, a DNS entry must be made. The DNS entry establishes the connection between the IP address from the hosting and the domain name. Which entries can be made and what they are for is explained in this article.
AdvancedMatthias Gally4 minutes
In the wake of the Corona pandemic, hybrid working is now being touted. At first glance, it makes a lot of sense to divide work sensibly between presence in the office and remote in the home office. But many managers don't realize that this form of NEW WORK harbors a great danger: in the long run, it promotes a two-tier organization.
Leadership & ManagementRalf H. KOMOR9 minutes
Bundles of digital assets stand good chances to be as revolutionary as ETFs were 30 years ago. Bringing investment processes to another level of simplicity, versatility, liquidity and cost-efficiency, they are set to make a major impact on the financial services industry in the near future.
Banking & Financial ServicesDr. Patrick Schueffel5 minutes
Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.
Digital MarketingDIGITAL BREAKFAST4 minutes
There are few things that have as much influence on a company's sales as the pricing of its products. With software products, pricing usually proves to be even more difficult, since no physical product is sold. Here, one must be able to answer the question of what added value the software offers the customer. Is it a question of time or cost savings? For example, is it about increasing efficiency or about structuring? Depending on the market and target group, different pricing structures can make sense. In this article, you will learn about the 5 most important Software-as-a-Service pricing models and what aspects you need to consider about each variant.
Business ModellNicole Lontzek6 minutes
Based on a recent study, this article provides a definition for digital transformation and will introduce you to the three key ingredients to a successful digital transformation framework. Implementing digital transformation is most certainty not easy and different challenges will arise from trying to achieve a substantial change. Learn here the leadership skills required for this process and everything else you need to commence your digital journey.
Strategy / VisionDr. René Bohnsack8 minutes
The development of artificial intelligence is progressing at a rapid pace. The next AI generation is already on the advance. And with this generation, we are getting closer and closer to the idea of approximating humans. This is because we are making use of a well-known concept from neuroscience - the function of spikes and neurons.
AI & Machine LearningNicole Lontzek4 minutes
Everyone wants to learn from innovation and win with it: one of its challenges is the ability to enter into collaborations. It is one of the outstanding competencies that will be in demand in the future. However, this is tied to a mindset and that is not so easy to have. Different views on this and steps to acquire them can help to shape cooperations successfully.
Human RessourcesDr.Ursula Meyerhofer Fahlbusch8 minutes
Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.
DataVirtualitics - smarter decision through multi-dimension data visualizations and easy to use AI4 minutes
The advancements of AI in various areas of our life make it one of the most appreciated technologies today. Impressive successes have been achieved, and the expectations are constantly rising. A tendency to transfer technology from the consumer space to industrial applications is also observed in this area. However, according to several analysts papers, industrial AI projects never get beyond a PoC in approximately 75% of the cases. Why is that the case? Enthusiastically building on AI’s success in the consumer space often leave some important properties of industrial applications overlooked. In this article we list a few industrial challenges that have to be addressed to make an AI project successful.
AI & Machine LearningChristopher Ganz7 minutes
Central Bank Digital Currencies (CBDCs) have become a very hot topic for the financial community. And naturally, because the potential impact of a CBDC is so significant, there is an unusual amount of ‘hype’ surrounding the topic. This article considers the current status of the debate and argues for taking time to thoroughly consider the implications of implementation of any CBDC.
Banking & Financial ServicesDr. Patrick Mc Connell10 minutes
