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• Do you only have a logo, or an actual brand strategy? - 5 Steps towards a brand strategy

  Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.

  Brand•Leart Zogjani•15 Sept 2021•8 minutes

  

• 5 good reasons for digital twins

  We encounter large data sets more and more often in everyday life. The important thing here is to put the large amounts of data into a format in which we can read out patterns in order to better understand behavior and make predictions. Digital twins give us exactly this capability. They enable us to improve business performance and make well-informed decisions.

  Smart- and Big Data•Nicole Lontzek•10 Sept 2021•6 minutes

  

• Guide to Digitalization for Decision-Makers - More Clarity in Practice

  Digitalization is a maximally ambiguous topic. It is reminiscent of the discussion about Industry 4.0, and it has also emerged from it. But what does digitization mean for you and your company? How do you get started and which topic do you tackle first? This practice-oriented article provides you with the most important information in a compact form.

  Processes•Francesco Fusaro•9 Sept 2021•9 minutes

  

• Change in the business world is like an exciting Netflix series with endless seasons

  If you belong to the first category of the curious and want to be involved from the beginning, stay tuned! Just for you is the following summary of the series "The business world in constant change, even outside technologies!" and the trailer for the new season.

  Strategy / Vision•Gürcan Doguc•8 Sept 2021•9 minutes

  

• Data Science - We must hurry up!

  Data Science and the question of looking into the future. How can data be used to make predictions and what are the possible applications?

  Digital Marketing•DIGITAL BREAKFAST•3 Sept 2021•5 minutes

  

• How NFT and Crypto impacts the real economy

  The hype around Non-Fungible Tokens (NFTs) continues. While many haven't even heard of it or dismiss it as the next hype in the crypto bubble, others are talking about a breakthrough in connecting the physical with the digital world. The article explains why this may actually be the case.

  Blockchain & Smart Contracts•Thomas Müller•2 Sept 2021•5 minutes

  

• Decentralized Finance (DeFi) - high potential with new rules of the game

  The transformation in the financial industry is progressing. Disruptive technologies, increased transparency, lack of trust in central instances, high speed and changing customer needs are important drivers of digital transformation. Cryptocurrencies and digital assets are coming into play as innovations. These enable financial services to be used in a decentralized manner across the globe via the internet and blockchain technology. The original use case is Bitcoin, which enables peer-to-peer (P2P) payments. The next stage of expansion is referred to as Decentralized Finance (DeFi). DeFi has the potential to change the world and enable 1.7 billion unbanked people to access finance.

  Banking & Financial Services•Roberto Zimmermann•1 Sept 2021•7 minutes

  

• Cloud vs. on-premise solutions - advantages and disadvantages

  Enterprise software can be installed either on-premise or in the cloud. This article explains what consequences this has. In order to understand the added value of the respective solution, you first need to know what exactly is hidden behind the two options.

  IT•Bastian Maiworm•31 Aug 2021•6 minutes

  

• 5 Ideas for Sustainable & Successful Events

  We only have one planet, and we need to protect it at all costs. It is time for everyone to start asking themselves: “What can I do to help preserve the planet?”. Let´s start with one activity that can make a difference that is both achievable and gratifying - Sustainable events!

  Tourism & Gastronomy•SCOOCS.co•27 Aug 2021•7 minutes

  

• Collective intelligence - how you benefit from the crowd

  What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?

  Brand•Simone Belko•25 Aug 2021•7 minutes

  

• Hammer or nail: How digital tools define the sales process

  The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.

  Sales / After Sales•DIGITAL BREAKFAST•17 Aug 2021•4 minutes

  

• Kill Your Project Managers - Building Successful Project Teams

  Successful project teams in companies that want to successfully exploit the present and the future cannot be led by classic project managers. What is needed is a new breed of project managers who act as business shapers. Away from controlling the rigid framework of project management and keeping to time, budget and other resources, they must mobilize people and relentlessly strive to leave the status quo behind.

  Project Managment•Britta Daffner•5 Aug 2021•4 minutes