Strategy / Vision

Latest

• Identify and implement applications for artificial intelligence (AI) - Data-driven business architecture

  Artificial intelligence (AI) has many practical applications for businesses. Think of AI as a larger framework that provides different capabilities. Companies implementing AI should review their vision and develop an AI strategy that aligns with their larger goals and focus. To implement, data-driven use cases are the basic requirement. Also, a flexible and modular architecture should be chosen from the beginning, which can be expanded and improved as needed in the future.

  Strategy / Vision•Britta Daffner•15 Dec 2020•4 minutes

  

• Digitalization as an opportunity: 5 theses on how it contributes to Leadership 4.0

  The massive changes in the age of digitization are taking managers into a new world, whether they want to or not. We need a new perspective on leadership if we want to help shape change instead of being exposed to it while complaining. With this in mind, I have formulated 5 guiding principles that place leadership in a new frame of reference. I would like to set impulses for newcomers who have hardly dealt with the topic so far.

  Leadership & Management•Ava Hauser•14 Dec 2020•7 minutes

  

• What is a digital ecosystem? – Understanding the most profitable business model

  Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.

  Trends•Benjamin Talin•9 Dec 2020•15 minutes

  

• Internationalization - the human factor decides

  To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.

  Strategy / Vision•Simone Belko•7 Dec 2020•6 minutes

  

• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• Digitization - New business models for SMEs

  Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.

  Beginner / Basic•Benjamin Talin•6 Dec 2020•7 minutes

  

• Localization - How to address customers in different countries

  Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.

  Digital Marketing•Johannes Grahmann•30 Nov 2020•4 minutes

  

• The great misunderstanding of digitization as a change process

  The biggest challenge of digitization is not the adaptation of technologies, but the further development of working methods and organizational structures. While the industrial world was characterized by efficiency driven to the maximum with sophisticated processes, we now have to adapt to a world in which human abilities such as creativity, communication and empathy are released.

  Beginner / Basic•Dorothee Töreki•30 Nov 2020•5 minutes

  

• 7 error sources of digital strategies (and others)

  There are always mistakes that are made when it comes to the digital strategy. It's not about how to make a good strategy, but how to avoid mistakes.

  Strategy / Vision•Benjamin Talin•28 Nov 2020•4 minutes

  

• Exponential guided innovation for Future-Back Strategies

  The world is changing faster than we think. How do we plan a roadmap for our innovation, and reinvention, strategy? Using exponential technology predictions as part of a Future-Back strategy will help us aim for a future projected reality. We would then put the strategy in place for our organization to meet and take advantage of the predicted future.

  Strategy / Vision•Lance Peppler•24 Nov 2020•8 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes

  

• 7 Lessons on Digital Transformation

  When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.

  Better Practices•Benjamin Talin•9 Oct 2020•5 minutes