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Strategy / Vision

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  • This is how the transformation to a sustainable company succeeds!

    Sustainability is not only a megatrend, but also a diverse and complex topic. That is why many people and companies do not find it easy to get started with implementation. Demands on companies are increasing, especially from EU and federal government regulation. Sustainability is thus increasingly and urgently becoming a necessity, soon even a hygiene factor.

    Environment & Social AffairsDIGITAL BREAKFAST5 minutes

  • 3 approaches to build businesses for remote work

    Especially in the wake of the Corona pandemic, more and more companies are organizing themselves independently of location. To grow sustainably in this structure and build a team, there are some aspects to consider. Dominik Angerer, co-founder and CEO of Storyblok, a tech company that operates completely remotely, explains what matters in remote work.

    Leadership & ManagementDominik Angerer5 minutes

  • The Purpose in the Company - From Vision to Strategy

    Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.

    StrategyKai Bösterling11 minutes

  • The Metaverse - Why it is more than hype

    With the metaverse, we are facing a shift that will change business models just as much as the Internet has in recent decades. Anyone who dismisses it as hype for gamers and nerds is closing their eyes to the advantages of early participation.

    Virtual Reality & Augmented RealityThomas Müller6 minutes

  • From Idea to Maximum Viable Offering - Brining Ideas to Market

    A good idea is just the first step in creating innovative offerings. To turn them into a successful offering not only requires supporting functionalities and services, but also an evolving and transforming delivery organization. By including these thoughts into the definition of the 'Maximum Viable Offering', some of the surprises on the road to the market can be avoided.

    Strategy / VisionChristopher Ganz7 minutes

  • What is Digital Transformation? - Definition and a Framework for digital Change

    Based on a recent study, this article provides a definition for digital transformation and will introduce you to the three key ingredients to a successful digital transformation framework. Implementing digital transformation is most certainty not easy and different challenges will arise from trying to achieve a substantial change. Learn here the leadership skills required for this process and everything else you need to commence your digital journey.

    Strategy / VisionDr. René Bohnsack8 minutes

  • Decentralized Finance (DeFi) - high potential with new rules of the game

    The transformation in the financial industry is progressing. Disruptive technologies, increased transparency, lack of trust in central instances, high speed and changing customer needs are important drivers of digital transformation. Cryptocurrencies and digital assets are coming into play as innovations. These enable financial services to be used in a decentralized manner across the globe via the internet and blockchain technology. The original use case is Bitcoin, which enables peer-to-peer (P2P) payments. The next stage of expansion is referred to as Decentralized Finance (DeFi). DeFi has the potential to change the world and enable 1.7 billion unbanked people to access finance.

    Banking & Financial ServicesRoberto Zimmermann7 minutes