Category
164 articles
For digital transformation to succeed and companies to achieve digital excellence, products, processes and technology must be addressed and improved simultaneously.
Strategy / VisionJan Webering6 minutes
What phases does a user go through when using an app, and how can you influence this in such a positive way as to create customer loyalty and user retention in the long term?
ITDIGITAL BREAKFAST5 minutes
The SET Model helps to identify much more than just strategic ressoruce allocation. We show what it means and why you should look at these numbers closely.
Strategy / VisionBenjamin Talin7 minutes
Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?
Technology & TelecommunicationsBastian Maiworm6 minutes
The simple definition of innovation in the business context. We also explain which different fields of innovation there are, what types of innovation are happening and the overall meaning.
InnovationBenjamin Talin15 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
How to establish a functioning FinTech ecosystem and why digital ecosystems are becoming important in the financial world.
Banking & Financial ServicesFlorian Gmach5 minutes
What happens when nothing happens? Governments are extremely complex systems and there are major reasons why most governments fail digital transformation.
Public Administration & DefenseBenjamin Talin8 minutes
Technology Push is a term from innovation management, in which there is no acute demand for the product yet. This is different from technology pull: here there is an acute demand in the market, the customer is asking for a product and a solution.
TechnologyDr. Marcel Roth10 minutes
How can we make digitization fair? Digital ethics should educate mature companies and employees who ask critical questions of technology. To ensure security, social responsibility, transparency and individual autonomy, IT decision-makers must promote user empowerment instead of digital nudging.
EthicsSimone Belko9 minutes
More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal communication tool for all personal and business issues, thus conquering companies. Already today, eMail has been largely displaced by instant messengers in some regions of the world.
Sales / After Salesreleai5 minutes
The crisis is taking its toll on companies. And yet it is important to continue thinking about the company of the future. These 5 topics should come into focus now.
Strategy / VisionAllfoye Managementberatung GmbH9 minutes
