Skip to content

Category

Strategy / Vision

164 articles

Latest

  • Corporate culture as the most important factor in digital transformation

    The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.

    CultureBenjamin Talin7 minutes

  • Organization of the digital transformation - rebuilding companies

    Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is about the organization and how it must adapt to digitalization.

    OrganizationBenjamin Talin7 minutes

  • Mobile websites vs. apps - What fits when?

    Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

    Mobile TechnologiesLaura Gaber6 minutes

  • The IoT – high ambitions, slow conversion: What's going wrong? - Part 2

    As discussed in the first part of this series of articles, many IoT initiatives fail because of the dilemma between short-term revenue expectations while it is strategically unclear how to realize these. But the probably most common and at the same time likely most dangerous reaction remains the "Agile IoT" reaction or as it should better be called "Moving Target" reaction.

    IoT - Internet of ThingsNatalie Schnippering5 minutes

  • 7 elements for building a successful strategy

    Many entrepreneurs work for their dream. But only a few have clear strategies and also fields of action that they can pass on to their employees. We show how to go from the company's own dream to an applicable and understandable strategy in 7 steps.

    Beginner / BasicMoreThanDigital Insights17 minutes

  • The new way of working together ... 5 steps how it works

    Meanwhile, there are many tools and tool suites that can make the work of each individual easier. However, their power only really unfolds when they support collaboration. Although many companies have already introduced tools, they often get. What is the reason for this? We should focus more on the mindset rather than just the tools and skillsets. With the five steps I am outlining, we are paving the way for new cooperation.

    CultureMoritz Meißner8 minutes