Topic
30 articles
When it comes to social media advertising, many people think of Facebook, Instagram, or the rising star TikTok. Pinterest usually flies under the radar, even though the network has been around since 2010. Too bad! Because one thing can be said in advance: Compared to other platforms, Pinterest offers advertisers much less wastage.
Digital MarketingPhilipp Reittinger4 minutes
More and more companies are using chatbots to communicate with their customers. The motivating factors for using bots are usually increased efficiency, enhanced customer experience and cost reduction. However, many bot projects fail because they do not satisfy customers or have technical shortcomings.
Bots and Assistance SystemsSophie Hundertmark5 minutes
Setting up an eCommerce shop must not be difficult. We show you a 7-step guide on how to start an eCommerce business in the US.
E-Commerce & Mail Ordercodecoda6 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.
Digital MarketingDIGITAL BREAKFAST4 minutes
Telegram channels are one of the simplest newsletter options that can be run with little time investment but tremendous results. In a few months it is possible to have built up a 4-5 digit subscriber list, ensuring permanent reach for comparatively little work. This saves up to 6-figure advertising budgets in the medium term and offers new possibilities for scaling.
MarketingJan Brinker5 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
Digital MarketingAdrian Schimpf4 minutes
Many companies make the same mistakes every day when it comes to their digital marketing campaigns. Many of these can be easily avoided and we will show you the worst mistakes and give you tips on how to avoid them.
Digital MarketingBenjamin Talin5 minutes
Content marketing is a frequently mentioned tool. We explain what it is and why it has become such an important element in all marketing activities.
MarketingBenjamin Talin4 minutes
Trade has undergone many changes in recent years. Digitalization has created new ways of communicating with customers and selling products and services through different channels. There are various possibilities, which we explain here.
MarketingBenjamin Talin4 minutes
