Topic
63 articles
Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.
MarketingAlexander Löwe4 minutes
Future challenges and opportunities of the link between marketing, AI and the emergence of the "Bio Signature Marketing" in the business world.
AI & Machine LearningAric Dromi5 minutes
Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.
MarketingKambis Kohansal Vajargah12 minutes
Content Marketing is becoming more and more important and Neuro Lingiustic Programming (NLP) can play a very important role - Especially in Social Media Marketing.
Social MediaFabian Helfenstein3 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.
MarketingNicolas Leuenberger6 minutes
In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.
MarketingHartmut Deiwick6 minutes
The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.
Sales / After SalesSimone Brett-Murati4 minutes
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.
Social MediaDr. Irene Y. Kilubi6 minutes
