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Marketing

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  • Marketing and sales - how to become a team thanks to organizational development

    Marketing and sales are like cats and dogs. But it doesn't have to be that way. Marketing and sales are two important functions in any business. When they work together, they can form an effective team that helps the company succeed. This article explains how to foster collaboration and align the systemic framework for the purpose of creating value.

    OrganizationAngelika Ballosch8 minutes

  • Smarketing - sales and marketing team up

    Decision makers always want a highly effective symbiosis. What has always seemed impossible in most companies has become reality through the fusion of sales and marketing in the smarketing method.

    MarketingThorsten Ruhle5 minutes

  • Digital resilience: these tips will make you digitally fit

    The German economy is threatening to fall into recession. Digital resilience and targeted advice for efficient online marketing can help companies survive times of crisis and emerge stronger from them. In this technical article, you will learn what strategies are available and what companies can specifically do to become more digitally resilient.

    MarketingHartmut Deiwick5 minutes

  • How customers and retailers benefit from the "Sales-Navi"

    Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

    Retail and WholesaleKlaus-Peter Kaul5 minutes

  • The multi-talent chatbot: Satisfied customers and rising sales figures

    A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.

    Bots and Assistance SystemsBlaise Roulet5 minutes

  • Accompanying text for social ads - How do I build good copy?

    Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

    Social MediaPhilipp Reittinger6 minutes

  • More reach and customers through digital platforms

    Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.

    Sales / After SalesPhilipp Schneidenbach7 minutes