Marketing

Latest

• Digital marketing - in-house or outsourcing? Which disciplines are better off in-house?

  Advertisers are increasingly mapping digital marketing themselves. In addition to the economic aspect, the desire to be able to analyze and understand their own data also plays a role. To come straight to the point - there is no one-size-fits-all answer as to whether in-house or outsourcing is more efficient. Nevertheless, you will find strategic recommendations at the end of this article.

  Advanced•Danuta Florczyk•8 Apr 2022•4 minutes

  

• Drive Digitization - Social Tools in Business and Marketing

  Social tools in the company? You don't have to replace the Internet, you can also start in individual areas. Networks and tools for marketing are just as much a part of this as project management tools that help with daily work.

  Digital Marketing•Markus Ketterer•6 Apr 2022•4 minutes

  

• Inbound Marketing - how to do it right?!

  Inbound Marketing - What is it and how does it work? We explain the basics for successful inbound marketing and which sub-areas are important.

  Digital Marketing•Roman Swoboda•4 Feb 2022•5 minutes

  

• Use of transactional emails in marketing

  The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing?

  Digital Marketing•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Success-oriented sales pipeline in the B2B environment

  What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.

  Sales / After Sales•DIGITAL BREAKFAST•21 Jan 2022•4 minutes

  

• Do you only have a logo, or an actual brand strategy? - 5 Steps towards a brand strategy

  Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.

  Brand•Leart Zogjani•15 Sept 2021•8 minutes

  

• 10 Tips for Referral Marketing - Leveraging Untapped Potential

  Contrary to some expectations, buyers are more likely to give a review when they are dissatisfied with the product or service than when they have a good experience. Why is that?

  Digital Marketing•Thorsten Ruhle•9 Jul 2021•3 minutes

  

• Telegram Channels: The easiest and most effective newsletter!

  Telegram channels are one of the simplest newsletter options that can be run with little time investment but tremendous results. In a few months it is possible to have built up a 4-5 digit subscriber list, ensuring permanent reach for comparatively little work. This saves up to 6-figure advertising budgets in the medium term and offers new possibilities for scaling.

  Marketing•Jan Brinker•8 Jul 2021•5 minutes

  

• Briefing an Agency - Stop Wasting Money, Better Invest in Your Brand

  One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.

  Better Practices•Leart Zogjani•1 Jul 2021•7 minutes

  

• Brand Safety - Buzzword or Threat?

  Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.

  Brand•Thomas Koch•31 Mar 2021•4 minutes

  

• MarTech and data sovereignty: Know your customers, own your data - control your business.

  MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer data as a customer-facing area and to incorporate it strategically.

  Digital Marketing•Sarah Seyr•30 Jan 2021•6 minutes

  

• Is marketing (finally) becoming a profit center with MarTech?

  The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.

  Advanced•Sarah Seyr•9 Jan 2021•5 minutes