Topic
29 articles
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
Are you drowning in sales metrics and losing sight of the big picture? Here's how to set your B2B sales up for success with just 5 KPIs. Simple, easy to understand and practical. Ready to get an overview? Then read on!
Sales / After SalesRalf H. KOMOR7 minutes
Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!
Digital MarketingSimone Brett-Murati6 minutes
Increase revenue from every customer contact and thus achieve better results with less effort - the use of an effective value ladder makes it possible.
Sales / After SalesDavid Schneider9 minutes
A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.
Sales / After SalesBastian Maiworm6 minutes
If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.
Sales / After SalesBastian Maiworm7 minutes
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the market and achieve their business goals in the long term.
Sales / After SalesRainer Simmoleit5 minutes
Theory and practice are not always congruent. In reality, things regularly turn out quite differently than expected. This is particularly true for sales - especially for the preparation of sales forecasts.
Sales / After SalesTimo Rein6 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
Due to the high complexity in the sales process, one was always dependent on coincidences or luck in sales. It always took a large number of conversations and contacts before the first results became apparent. The result is a daily routine characterized by rejection and frustration. Today, however, there are more precise methods for acquiring new customers.
Sales / After SalesDavid Schneider13 minutes
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.
MarketingDavid Schneider8 minutes
In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.
Sales / After SalesJeanette Mutzner6 minutes
