Sales

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• The Buyer Journey in B2B Sales - Sales Processes for the Digital Age

  In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.

  Sales / After Sales•Bastian Maiworm•15 May 2023•5 minutes

  

• Why digital marketing works differently - interplay between marketing and sales

  Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.

  Sales / After Sales•David Schneider•20 Apr 2023•12 minutes

  

• Using BIM to generate leads and increase sales

  That is the question most CxOs ask themselves when they need to face the challenge to implement BIM into their business. It is undoubtedly that the risk is there and pragmatically the director of the company can see more feasible to hire a salesman to boost those sales which is ultimately the goal for any change in a firm. Thus, in this article we explore the question; if we want to sell more, is BIM a good solution?

  Construction & Building Industry•Tequma AG•2 Mar 2023•4 minutes

  

• Smarketing - sales and marketing team up

  Decision makers always want a highly effective symbiosis. What has always seemed impossible in most companies has become reality through the fusion of sales and marketing in the smarketing method.

  Marketing•Thorsten Ruhle•16 Oct 2022•5 minutes

  

• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• 3 tips for artificial intelligence in sales - Sales will be AI supported

  Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.

  Sales / After Sales•KI-TOOLPARTY - JEDER KANN KI•23 Aug 2022•8 minutes

  

• Social media pitfalls for companies

  The most common mistakes many companies make with social media can be easily avoided.

  Social Media•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Success-oriented sales pipeline in the B2B environment

  What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.

  Sales / After Sales•DIGITAL BREAKFAST•21 Jan 2022•4 minutes

  

• Hammer or nail: How digital tools define the sales process

  The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.

  Sales / After Sales•DIGITAL BREAKFAST•17 Aug 2021•4 minutes

  

• Successful Digital Sales Transformation - Digital Selling Programs

  How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.

  Digital Marketing•DIGITAL BREAKFAST•30 Jan 2021•5 minutes

  

• Why customer loyalty is the key to success

  Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.

  CRM•Johannes Zinke•28 Jan 2021•8 minutes

  

• 5 reasons when it's worth getting started with marketing automation

  Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.

  Digital Marketing•Adrian Schimpf•9 Jan 2021•4 minutes