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448 articles
Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.
BrandProf. Dr. Gerald Lembke7 minutes
A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.
Bots and Assistance SystemsBlaise Roulet5 minutes
Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.
Sales / After SalesKI-TOOLPARTY - JEDER KANN KI8 minutes
Internal communication is changing rapidly. Intranets, apps and social media are also being used for employee communications. One tool that is only just gaining momentum is the use of dynamic screens, known as digital signage. Particularly for employees without a fixed PC workstation and in places where they spend a lot of time (canteen), these systems provide an ideal interface for obtaining information.
ITIbrahim Mazari5 minutes
Digitization is not only changing how we deal with information. It also changes the way we are presented with it. Digital signage is a way to present classic advertising media with the help of displays. Here we explain what it really is.
ITBenjamin Talin5 minutes
Minimum Viable Product (MVP) is a term you often hear, but what does it mean? This article defines MVPs, their purpose in the business and software world and provides examples.
ITcodecoda9 minutes
The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.
Human RessourcesJohanna Ehses7 minutes
"Never let a good crisis go to waste." This sentence, addressed by former Chief of Staff Rahm Emanuel to then U.S. President Barack Obama, makes it clear that crises are not only a threat, but also offer special opportunities. Crises can expose weaknesses in companies that were not visible in good times or whose elimination was not important. A sense of urgency is created to address large and small change processes. Changes in markets and customer needs also create new opportunities for growth. Unique opportunities arise to make targeted investments in the future.
StrategyDr. Marcus Liehr11 minutes
After years of hype, automation came into its own during the pandemic. Companies around the world found that existing resources, human capital and processes could not scale in the face of a crisis.
Finance & ControllingTradeshift5 minutes
What are the mistakes to avoid in companies and startups regarding cyber security? We show 7 areas where SMEs are vulnerable to cyber criminals and where you can easily do something about it.
IT-Security & Cyber Securitycare4IT.ch GmbH7 minutes
The example of GKB shows well that a digital transformation is only successful if it is accompanied by a cultural transformation. GKB is the pioneer of digital transformation in the industry. And this is no coincidence. Rather, through a systematic development of leadership and culture, the bank has developed a commitment, trust and change capability that now enables it to implement digitalization at speed. This also shows that for successful digitization, no cultural measures can take effect as fringe or superficial ad hoc actions. Rather, digitization is only successful if it takes into account the deep structures of the company and goes beneath the surface. It is also important to strengthen the digital skills of employees. If all this happens, the digital transformation will quickly become a success. However, all companies that quickly "buy in" to a cultural transformation on the surface or with a few measures will not have this success. The decisive factor is a process of authentic transformation and the right cultural mindset in the company.
Strategy / VisionProf. Dr. Heike Bruch10 minutes
Just a few years ago, supply chains were considered an outstanding organizational achievement, with global networks of high complexity to get goods, components and raw materials to where they were needed just-in-time. But when it came to building systems that squeezed the last ounce of efficiency out of every stage of the chain, it was always the suppliers who felt the pinch.
ProcurementTradeshift4 minutes
