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• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• Emotional intelligence as a tool in change management

  The biggest challenge in change management is where people are involved. We can change algorithms, technical processes and logistical processes. As soon as people become part of the equation, we have a problem. Do we have a problem? This article is about Emotional Intelligence as a leadership tool in Change Management. We highlight facts as well as new findings and how to use them for Leadership 4.0.

  Leadership & Management•Ava Hauser•6 Oct 2022•6 minutes

  

• 9 Google Ads campaign types explained - Which is the right one?

  With Google Ads, different campaign types can be selected for a specific target. But which Google Ads campaign type is the right one? Here are the 9 most important Google Ads campaign types for different goals explained.

  Marketing•Simon Flück•4 Oct 2022•5 minutes

  

• Love-hate relationship between company and personnel consultant

  Everyone uses them, but no one talks about them. The market for external personnel consulting has established itself and will not disappear in the coming years. However, very few companies actively think about how they can generate real added value from this recruitment channel. They also often lack the overview and experience to manage it properly and use it effectively. In the coming years, successful cooperation will be achieved by those companies that structure and organize themselves in connection with HR Digital in good time.

  Human Ressources•Luise Schertz•2 Oct 2022•4 minutes

  

• Data-Driven Decision-Making (DDDM) explained: Making Smarter Business Decisions Using Data

  We explain data-driven decision-making (DDDM) and why it matters for executives. Understand how to start using data for strategic decisions and outperform your competition with the right insights.

  Strategy / Vision•MoreThanDigital Insights•27 Sept 2022•12 minutes

  

• 5 methods for better information management - Accelerating cultural change in the company

  Traditionally, knowledge is hoarded by some employees in many companies. Knowledge is regarded as a private asset instead of being shared. Yet sharing information with colleagues also helps your career. This article provides an overview of how employees can be motivated to share information.

  Education / Training•Bastian Maiworm•26 Sept 2022•5 minutes

  

• Strengthen digital competencies: 3 tips for more sovereignty in dealing with technology

  Digital devices and software tools offer mid-sized businesses, small business owners, and the self-employed tremendous opportunities to make their day-to-day business lives easier. Family businesses, startups and solo self-employed people can successfully use programs and apps to make their work more effective. They don't even need to bring the professional know-how in all sub-areas to do so. However, they do need special soft skills and digital competencies to successfully compete in cyberspace with their products or services.

  Social Media•Simone Belko•19 Sept 2022•6 minutes

  

• Increase international reach - globalize image, sound and events

  Internationalize, think big and build international relationships. We explain what it takes to keep up with globalization trends.

  Marketing•DIGITAL BREAKFAST•14 Sept 2022•5 minutes

  

• World Trade Suffers - Can Automation Help?

  While the world from the U.S. to China basks in record temperatures, harried citizens can at least look forward to the inevitable end of summer and the arrival of the misty, fruitful autumn. Unfortunately, no such relief is in sight for the global economy.

  Markets & Industry•Tradeshift•9 Sept 2022•4 minutes

  

• Is the media "out" as an employer? - Recruiting in the media industry

  No other industry attracts as much attention as the media industry. Yet it doesn't seem to be as attractive to employees at the moment. What should you do?

  Media & Entertainment•Martin Ludwig•8 Sept 2022•4 minutes

  

• Innovation management according to ISO 56002

  ISO standards such as ISO 9001 and ISO 14001 are among the most popular management systems for companies worldwide. With the ISO 56000 family, the International Organization of Standards is currently introducing a new series for innovation management. This article explains the components of the standard, the benefits for companies, and the innovation management systems guide ISO 56002, which is at the heart of this series.

  Processes•Dr. Marcus Liehr•5 Sept 2022•9 minutes

  

• Re-Purpose Content - 5 Great Tools to Scale Your Content Strategy

  Re-purpose content for a great way of scaling your content efforts. No need to write every post, design every infographic, or shoot every video from scratch.

  Marketing•Michelle Symonds•2 Sept 2022•5 minutes