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448 articles
It feels like the crises are multiplying like the heads of the Hydra in the Greek myth: For every head that is cut off, two new ones appear. Signs of fatigue are understandable in such situations, but it is precisely then that united forces would be put to good use. How can I, as a manager, mobilize energies now?
Internal CommunicationCorinna Hischke4 minutes
Building Information Modelling are the words behind this acronym and describe the creation of visual models which carry the information to be shared. Here stands the key of its definition; visualisation with information built-in to be part of a collaborative project.
Construction & Building IndustryTequma AG5 minutes
The majority of the population doesn't leave the house without a smartphone. Companies are taking advantage of this fact and putting more and more content on their smart companions. This includes coupons, which have been used for years in various industries. Mobile couponing is the magic word and means nothing other than the well-known coupon principle transferred to the smartphone. Although this also includes coupons sent out by e-mail, the focus is on discounts that reach customers via touchpoints such as messenger, SMS or apps.
MarketingLaura Gaber5 minutes
How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.
Digital MarketingChristina Canclini5 minutes
Now with marketing automation from zero to sales. Customer acquisition and retention in B2B should be highly personalized and yet efficient.
Better PracticesAivie6 minutes
What is Employer Branding and what are the different aspects of it. The article explains all the important points to get a first overview of the topic, to understand which alignments there are and which elements are important in employer branding.
Human RessourcesJohanna Ehses8 minutes
Having to dismiss one's own employees is one of the worst things that can happen to a company. There is anger, there is sadness, and all the trust that has been built up in people seems to be lost. The employees may be angry; they are certainly despondent. The situation seems hopeless, doesn't it?
Human RessourcesDr.Ursula Meyerhofer Fahlbusch5 minutes
Can apps help simplify safety briefings? What benefits digital safety briefings can have and 9 reasons why it's worth getting involved.
Education / TrainingFriedrich Prötsch-Jechtl6 minutes
Choosing the right ERP for you and your business goes beyond your immediate market reality. The right resource planning must match the expectations of many stakeholders and simultaneously answer all technical challenges and business model requirements.
ITSIX ERP - by SIX Management Solutions10 minutes
Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.
Social MediaPhilipp Reittinger6 minutes
Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.
Sales / After SalesPhilipp Schneidenbach7 minutes
A good "communicator" knows how to push the right buttons to trigger a desired behavior. In everyday professional life - especially in hierarchical situations - this is commonplace. In this article, I show various manipulation techniques with practical examples and describe methods to undermine the manipulation.
Leadership & ManagementAva Hauser8 minutes
