Category
508 articles
Understand the PDCA cycle's role in continuous improvement, its applications across industries, and its potential to transform organizational culture, processes, services and products.
Beginner / BasicBenjamin Talin10 minutes
Making a product so irresistible that customers simply have to buy it - does that work? Can you use it to make a company a guaranteed success? Does it provide a "formula" for success? One of the largest corporations in the USA wanted to do just that. But read for yourself what came of it.
InnovationDavid Schneider10 minutes
Blockchain technology has emerged as an innovative force, transforming traditional practices and opening up new realms of possibilities. Businesses have understood the benefit of the cryptographically secured, distributed and cooperative data storage system. But what is hype and where are the real business cases? To shed light on the practical applications of blockchain in real-world scenarios, I spoke with Roman Shtih, a seasoned blockchain expert. He shared his rich business expertise and practical advice for companies with us.
Expert InterviewsSimone Belko10 minutes
A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.
Sales / After SalesBastian Maiworm6 minutes
If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.
Sales / After SalesBastian Maiworm7 minutes
How can you use the Metaverse in your everyday business life and for knowledge expansion and further education? Because - staying on the ball is worth it.
MetaverseRaffaele Sciortino5 minutes
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the market and achieve their business goals in the long term.
Sales / After SalesRainer Simmoleit5 minutes
Regulatory sandboxes foster innovation while navigating complex regulations. Done right, they unlock potential; missteps can lead to unintended consequences.
Public Administration & DefenseBenjamin Talin16 minutes
In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.
Employer BrandingJohanna Ehses7 minutes
On 9 March 2021, the EU Commission presented the objectives for the digital age until 2030. The core points of the digital strategy are competence building, the digital transformation in companies, the creation of secure and sustainable digital infrastructures as well as the digitalisation of public services.
Regulations & LawsKarin Dietl6 minutes
The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?
Strategy / VisionMike Flache6 minutes
Understand the EU's Digital Markets Act, its impact on tech giants, and the quest for a balanced digital landscape promoting competition and consumer rights.
Regulations & LawsBenjamin Talin12 minutes
