Skip to content

Category

Drivers & Trends

508 articles

Subcategories

Latest

  • Zero Trust explained as a new IT security concept

    Digital products and services are evolving at breakneck speed. New inventions or adaptations are added every day. Intellectual property or sensitive data must be specially protected in the process. As more and more companies switch to cloud-based solutions, the security standard of their own network architecture must also be reconsidered. This is where the "Zero Trust" concept comes into play. It is based on the "need-to-know" principle and turns our fundamental understanding of trust on its head.

    TechnologyNicole Lontzek10 minutes

  • Tips for effective platform marketing

    If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.

    MarketingSimone Belko10 minutes

  • On-Page SEO: The Foolproof Beginner's Guide

    Achieving a higher ranking in search results can lead to more website visitors, leads, and sales. But how do you go about making sure your website ranks high? The answer lies in on-page optimization - getting the fundamentals right so your content stands out.

    MarketingErik Emanuelli5 minutes

  • Webinars of the future - webinar design done right

    Trainers and education professionals need to present themselves well in the real and virtual world. That is why I have specialized in the implementation of new teaching and training methods. As a webinar designer you have to be involved in the development of new forms of knowledge transfer.

    TrendsRaffaele Sciortino5 minutes

  • GIS and BIM: putting all the pieces together

    GIS stands for Geographic Information System. It is a system that allows for the capture, management, analysis, and presentation of geographically referenced data. In other words, GIS is a framework for gathering, storing, manipulating, and displaying spatial data. By utilizing GIS data alongside other digital tools, construction professionals can more effectively manage the complexities of modern construction projects.

    Construction & Building IndustryTequma AG6 minutes

  • Apps are only as good as their Application Performance Management (APM)

    Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.

    ITKlaus-Peter Kaul5 minutes

  • Why you need to look at customers with a 360° view

    Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

    Beginner / BasicGuntram Friede4 minutes