Drivers & Trends

Latest

• The dark side of automation - Why companies need to think ahead for sustainable success

  The article deals with the importance of responsible automation in companies. While automation can lead to efficiency gains and cost savings, it is important to also consider the impact on employees, society and the environment. The article provides specific recommendations on what companies should consider when automating, including involving teams, considering ethical standards, and regularly evaluating impact. Only through responsible automation can companies achieve long-term success and positive impact.

  Automation•Britta Daffner•23 May 2023•5 minutes

  

• Cryptoassets: Intrinsic Value Matters

  Today, "crypto" is hardly understood as an investment instrument. Crypto is obviously not crypto, and the positions on what is valid sometimes diverge diametrically, even between proven authorities. This leads to great uncertainty among experts, and even more so among the general public. This article aims to shed some light through the fog onto crypto and help distinguish crypto-scam from crypto-value. It will show which cryptoassets and crypto tokens have intrinsic value and how this could be measured in the future using fundamental value analysis methods. The two largest and oldest cryptos, BTC (of the Bitcoin network) and ETH (of the Ethereum network), serve as reference points and examples.

  Blockchain & Smart Contracts•Markus Hammer•22 May 2023•19 minutes

  

• What are podcasts and why are they booming?

  Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.

  Marketing•Nicolas Leuenberger•19 May 2023•6 minutes

  

• The Black Swan Theory explained - Why you should beware of the "black swan"!

  Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one's own product or one's own company. Disruptive innovations and new technologies can be particularly affected. They must always be able to react to such an event - or face devastating consequences.

  Innovation•David Schneider•18 May 2023•8 minutes

  

• Integrating Uncertainty into Business Cases for Better Investment Decisions

  How should you deal with uncertainty in business cases? This article helps to understand the opportunities, anticipate risks and - most importantly - make better investment decisions.

  Innovation•Dr. Marcus Liehr•16 May 2023•11 minutes

  

• The Buyer Journey in B2B Sales - Sales Processes for the Digital Age

  In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.

  Sales / After Sales•Bastian Maiworm•15 May 2023•5 minutes

  

• IoT - Intelligent world thanks to Internet of Things

  IoT, Internet of Things, has a big impact on topics like Industry 4.0, our homes, and even everyday things like T-shirts and shoes. But what is IoT and why do we hear it so often?

  IoT - Internet of Things•Benjamin Talin•14 May 2023•6 minutes

  

• Data-Driven Consulting - Revolutionizing Consulting through Data-Driven Approaches

  Data-driven consulting is revolutionizing the consulting industry by enabling organizations to optimize their decision-making processes through deeper insights into data.

  Data•MoreThanDigital Insights•5 May 2023•9 minutes

  

• MetaSales: Selling in the Metaverse through XR Customer Experiences

  MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.

  Metaverse•Ralf H. KOMOR•3 May 2023•4 minutes

  

• From AI to Programmatic Print: These Trends Shape Online Marketing 2023

  In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

  Marketing•Hartmut Deiwick•3 May 2023•6 minutes

  

• From the idea to your own app - the launch

  How can I test my own app automatically or with beta tests and then bring it to the app store? We show how to do that.

  Mobile Technologies•Christina Canclini•28 Apr 2023•6 minutes

  

• The place of BIM in the construction industry

  We analyze the building sector path until today, comparing the way we used to do things and how we do them now. Are we on an evolutionary path? Is digitalization on the way up? Why BIM can be a good (or bad) fit for the AEC sector? These questions we aim to clarify here, happy reading!

  Trends•Tequma AG•27 Apr 2023•5 minutes