Drivers & Trends

Latest

• What does Sales 4.0 mean?

  The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.

  Sales / After Sales•Simone Brett-Murati•27 Apr 2023•4 minutes

  

• Digital innovation: ask your team to "destroy" the business model

  That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.

  Strategy / Vision•Mike Flache•27 Apr 2023•8 minutes

  

• From the idea to your own app - the implementation

  How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.

  Mobile Technologies•Christina Canclini•27 Apr 2023•6 minutes

  

• Digital First - using modern IT architectures for high profitability

  The pandemic has also shown it: state institutions and many companies are facing some challenges with digitalisation. It is no longer just about a comprehensive systematic introduction of new applications. For a quick reaction to drastic changes, modern architectures are needed first and foremost. However, their introduction requires expertise and professional project management.

  IT•Dr. Jörg Schumacher•26 Apr 2023•5 minutes

  

• Success in marketing: data-driven or serendipity?

  In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.

  Data•DIGITAL BREAKFAST•21 Apr 2023•6 minutes

  

• Software Supply Chain: Risky Digital Ingredients

  Software supply chain is the new topic for all manufacturing companies - and will soon affect more and more companies. Because all of a sudden, authorities, certifiers and customers want to know everything about what's in digital products. How did this come about, what is it about in detail, and what should be kept in mind?

  Regulations & Laws•Philipp Schneidenbach•18 Apr 2023•9 minutes

  

• ChatGPT as an Investment Assistant

  Can ChatGPT teach financial literacy, suggest general investment advice, and help create diversified portfolios? Will replace creativity or decision-making in investing?

  Banking & Financial Services•Tetyana Kohansal•17 Apr 2023•7 minutes

  

• Establishing a Corporate Venture Building Unit - A Practical Example

  In a globalized economy, companies must constantly evolve in order to remain relevant and secure competitive advantages. One way to do this is through corporate venture building, which involves using existing resources to establish a new business unit outside the existing organization, as the REHAU Group has successfully done with Bitrock Digital Partners.

  Better Practices•Bitrock Digital Partners•5 Apr 2023•7 minutes

  

• Innovation with a Product Mindset - Success with Bottom-Up Innovation

  Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.

  Strategy / Vision•Simone Belko•4 Apr 2023•9 minutes

  

• The AI war on the freedom of intellect

  All AI models today are trained on a very narrow set of data that is anchored in past knowledge (and it's not even your knowledge). Add to that the issues of transparency and bias, and you will understand that you are merely a prisoner, walking in circles in what you might think is the prison's backyard, but it's actually nothing but a room with no windows covered with images of the outdoors. Oh, and the door is locked from the outside. Do you really want Microsoft, Google, OpenAI, and others tech companies to be your warden?

  AI & Machine Learning•Aric Dromi•31 Mar 2023•11 minutes

  

• The Rise of the Digital Clone in the Age of Chat GPT-4

  In an epoch where technology is reshaping the way we live, work, and communicate, a novel and groundbreaking innovation has emerged: the capability to clone oneself through the power of Chat GPT-4.

  AI & Machine Learning•Tamika Dual•28 Mar 2023•4 minutes

  

• Data protection and DSGVO - 5 stumbling blocks for SMEs

  For small and medium-sized enterprises (SMEs), it is often difficult to meet the data protection requirements according to the GDPR. Even with few resources for this topic, the data protection requirements apply to SMEs just as they do to larger companies, and so SMEs are not spared from audits by the data protection supervisory authorities. However, the need to act in a data protection-compliant manner should not only be seen in connection with possible fines and loss of reputation, but should also be used as a competitive advantage in view of the growing importance of data protection for end customers as well as in B2B business.

  Data protection•DIGITAL BREAKFAST•26 Mar 2023•7 minutes