Category
473 articles
We need new ideas for our future - And the courage to put them into action. Analog skills such as communication, creativity, critical thinking and collaboration are becoming increasingly important.
CultureJutta Kallies-Schweiger4 minutes
How can you motivate your employees for lifelong learning? We answer this question and go into the modern methods of knowledge transfer.
Education / Trainingvon Neuem GmbH - Unternehmensberatung für digitale Transformation5 minutes
If lifelong learning becomes the norm, it must also be available everywhere and at all times. In today's age of digitalization, in which technological innovations and renewals are growing exponentially, it is important not only to keep oneself constantly informed, but also to continue one's education and to be able to demonstrate appropriate knowledge and skills. However, it is not always possible to take a long study or attend the necessary course. This is where online learning comes into play. But what is online learning actually? What methods are there and how are these trainings recognized?
Education / TrainingPriska Burkard7 minutes
A SWOT analysis is often at the beginning of every business plan or idea. It should help to systematically highlight the opportunities and risks, but also to understand your own strengths and weaknesses.
Strategy / VisionBenjamin Talin9 minutes
Between endless planning or actionistic "just go for it," there's a simple middle ground for moving into uncharted territory. In iterations you achieve progress without having to "fail your way forward".
ProcessesCorinna Hischke8 minutes
The effectiveness of coaching has long been proven. However, many people are critical of online coaching. But the work of a good coach is of equal value. It doesn't matter whether it's analog or digital. The medium is merely the bridge between the people involved, and the decisive factor is who crosses this bridge. Not whether it is made of wood or metal. Virtual coaching is effective and offers added value.
CultureSandra Dundler5 minutes
Moderating means "moderating" in the literal sense, but it also means handling and directing. One could also use domptieren as a new choice of words, because everyone "should" be able to do something and show their best. And that means: let them participate, but in a controlled way. How this can be done, so that a new style can take hold, is shown here in six steps.
Project ManagmentDr.Ursula Meyerhofer Fahlbusch11 minutes
Coaching has long been established as an effective personnel development tool. Managers can also make use of the basics of coaching and provide their employees with good support and guidance, especially in the current situation in and from the home office. And this can also be done virtually.
Leadership & ManagementSandra Dundler6 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
TrendsSimone Belko6 minutes
E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.
E-CommerceDIGITAL BREAKFAST5 minutes
Facebook tries to distract from its negative press in October 2021 with the magic word "Metaverse". What is behind it still seems rather vague. Second Life and the Gogle Glass were attempts that went in a similar direction, but were unsuccessful. We will know more in 2030. Zuckerberg wants to have introduced Metaverse by then.
TrendsProf. Dr. Walter Simon3 minutes
