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  • With experiments to validated business ideas

    No one needs to become a scientist to conduct experiments to test business ideas. However, there are a few basic principles to keep in mind. In this article, I discuss why validating business ideas is important and how experiments are most effectively implemented.

    InnovationDr. Marcus Liehr10 minutes

  • 3 technologies that retailers should not miss

    The retail industry has undergone major changes in recent years. Even now, new ideas and technologies are at the start, which open up many new possibilities to bring customers a new shopping experience.

    TechnologyBenjamin Talin4 minutes

  • NLP explained - What is Natural Language Processing?

    Natural Language Processing (NLP for short) links the machine processing of natural language in computer science. Based on the natural and written or spoken language, the computer can analyze, understand and process the language of humans.

    TechnologyBastian Maiworm6 minutes

  • What is unstructured data? - Different types of data

    Unstructured data is information that exists in a non-normalized and non-identifiable data structure. Classically, this includes text, image, audio and video files that are not stored in databases. Especially in the environment of Big Data, unstructured data is of enormous importance.

    Beginner / BasicBastian Maiworm4 minutes

  • Goodbye e-mail - 3 reasons e-mails and 3 alternatives

    Today's workplace no longer consists solely of the Office package with Word, Excel and PowerPoint, assisted by Acrobat Reader and the in-house tool e-mail. Rather, our Office has long since included x number of other applications with other features, and the e-mail function is no longer sufficient for agile communication. That's why Trello, Slack and Confluence are presented here. And an insider tip.

    Internal CommunicationDr.Ursula Meyerhofer Fahlbusch11 minutes

  • Back to the future - Optimize processes in 3 steps

    Constantly reacting to changes is exhausting. If the next change begins before the previous one has really been completed, things can get very bumpy. Here you will learn how to use the retrospective tool to stabilize situations, optimize processes and get back on track.

    ProcessesCorinna Hischke7 minutes

  • What distinguishes the business cloud from Google Drive & Co.

    The cloud lays the technical foundation for digital transformation. With the help of cloud solutions and the associated simplified and flexible access to virtual infrastructure/computing resources, companies can use new digital business models or develop new business processes. The step into the cloud begins with the underlying strategy and the selection of the cloud provider(s). What works in private with Google Drive & Co. is sometimes tricky in business. What does a company need to consider when moving into the cloud?

    ITSteven Henzen5 minutes

  • DeFi - Decentralized Finance explained

    DeFi is a new paradigm that is gaining popularity in the financial world. Using automated processes, a peer-2-peer approach and blockchain technology, it challenges traditional finance. Following the DeFi logic, intermediaries such as banks, stock exchanges and insurers will soon be obsolete.

    Banking & Financial ServicesDr. Patrick Schueffel8 minutes

  • Community building - 6 myths about novel brand strategy

    Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.

    BrandDr. Irene Y. Kilubi4 minutes

  • GAIA-X: Digital Reality Context of the EU Cloud Project

    GAIA-X is a new attempt by European companies to create an independent, secure cloud - and thus a platform that combines independence and data protection with the leading-edge approaches of hyperscalers from America and Asia. Is this realistic in the context of many failed projects such as Deutschland Cloud, Digitaler Personalausweis and endless digitization projects in public administration? What can IT experts and business expect?

    CloudPhilipp Schneidenbach8 minutes