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473 articles
Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.
Digital MarketingDIGITAL BREAKFAST4 minutes
There are few things that have as much influence on a company's sales as the pricing of its products. With software products, pricing usually proves to be even more difficult, since no physical product is sold. Here, one must be able to answer the question of what added value the software offers the customer. Is it a question of time or cost savings? For example, is it about increasing efficiency or about structuring? Depending on the market and target group, different pricing structures can make sense. In this article, you will learn about the 5 most important Software-as-a-Service pricing models and what aspects you need to consider about each variant.
Business ModellNicole Lontzek6 minutes
Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.
BrandLeart Zogjani8 minutes
Digitalization is a maximally ambiguous topic. It is reminiscent of the discussion about Industry 4.0, and it has also emerged from it. But what does digitization mean for you and your company? How do you get started and which topic do you tackle first? This practice-oriented article provides you with the most important information in a compact form.
ProcessesFrancesco Fusaro9 minutes
Data Science and the question of looking into the future. How can data be used to make predictions and what are the possible applications?
Digital MarketingDIGITAL BREAKFAST5 minutes
Enterprise software can be installed either on-premise or in the cloud. This article explains what consequences this has. In order to understand the added value of the respective solution, you first need to know what exactly is hidden behind the two options.
ITBastian Maiworm6 minutes
The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.
Sales / After SalesDIGITAL BREAKFAST4 minutes
Hybrid events are events that can happen both in-person and virtually, giving the attendees the opportunity to decide how they want to participate in the event. Both in-person and virtual attendees have the same benefits of engaging with speakers, interacting with sponsors, and networking amongst themselves.
Beginner / BasicSCOOCS.co6 minutes
How to identify fakes and why do we keep falling for fake information? 3 reasons why we fall for it again and again.
Beginner / BasicDIGITAL BREAKFAST5 minutes
Telegram channels are one of the simplest newsletter options that can be run with little time investment but tremendous results. In a few months it is possible to have built up a 4-5 digit subscriber list, ensuring permanent reach for comparatively little work. This saves up to 6-figure advertising budgets in the medium term and offers new possibilities for scaling.
MarketingJan Brinker5 minutes
The success of digital applications, or apps for short, is unstoppable. It's clear that everyone wants a piece of the "app" pie. But what makes digital applications successful? Which procedures help to keep the vision in sight and to achieve it? Which methods are useful or even indispensable? Get an overview of the success factors that reliably support you in developing a truly successful digital product.
Business ModellMarcus Funk10 minutes
Digitization and sustainability are the defining business issues, and impact is a mandatory management task in 2021 and beyond. How can you have a sustainable impact through sustainable investment?
Banking & Financial ServicesTristan Georgus7 minutes
