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• Technologies and Concepts that will Enable the Metaverse

  Understand the vast technological and conceptual ecosystem we need in order to enable the metaverse with all its possibilities and challenges.

  Metaverse•Benjamin Talin•28 Sept 2023•20 minutes

  

• Meta Tags for SEO: The Essential Guide

  With this comprehensive guide to Meta Tags, you can harness the power of SEO to improve your website's online performance.

  SEO & SEA•Erik Emanuelli•27 Sept 2023•8 minutes

  

• Digitization and Horizontal Leadership as a Success Driver

  Horizontal leadership models are becoming increasingly popular - not least because they are also being promoted and demanded by digitization. However, leadership as such must by no means be lost in the process; its role is too important for business success. Why is that so? And how can leadership succeed in flat structures?

  Better Practices•Marcel Kappestein•25 Sept 2023•5 minutes

  

• PDCA cycle for continuous improvement explained - The iterative planning and management method

  Understand the PDCA cycle's role in continuous improvement, its applications across industries, and its potential to transform organizational culture, processes, services and products.

  Beginner / Basic•Benjamin Talin•21 Sept 2023•10 minutes

  

• 12 measures for employer branding and employer attractiveness

  This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.

  Employer Branding•Johanna Ehses•19 Sept 2023•8 minutes

  

• Is there a formula for success? Is guaranteed success possible?

  Making a product so irresistible that customers simply have to buy it - does that work? Can you use it to make a company a guaranteed success? Does it provide a "formula" for success? One of the largest corporations in the USA wanted to do just that. But read for yourself what came of it.

  Innovation•David Schneider•15 Sept 2023•10 minutes

  

• Unraveling the Potential: Blockchain Use Cases from Business

  Blockchain technology has emerged as an innovative force, transforming traditional practices and opening up new realms of possibilities. Businesses have understood the benefit of the cryptographically secured, distributed and cooperative data storage system. But what is hype and where are the real business cases? To shed light on the practical applications of blockchain in real-world scenarios, I spoke with Roman Shtih, a seasoned blockchain expert. He shared his rich business expertise and practical advice for companies with us.

  Expert Interviews•Simone Belko•12 Sept 2023•10 minutes

  

• The implementation of a digital sales strategy

  A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.

  Sales / After Sales•Bastian Maiworm•12 Sept 2023•6 minutes

  

• Soft Power in Everyday Life - Dealing with the Language in the Company Correctly

  Companies today face the problem of recruiting and retaining staff. At least for as long as newly recruited employees stay at all. Long-term career opportunities and training programs are only one means of persuading employees to stay. But they lose their binding power. Mindful language in the company costs little and ensures a motivated daily routine.

  Culture•Dr.Ursula Meyerhofer Fahlbusch•2 Sept 2023•6 minutes

  

• Service Level Agreements - SLAs Explained: Controlling and Measuring Good Service

  SLA as a term, everyone has probably heard it before. Often one has the impression that this is exclusively about documents with the same cryptic depth as general terms and conditions or data protection declarations. But SLAs are the part of every service that should really be understood.

  Customer Service•Philipp Schneidenbach•31 Aug 2023•12 minutes

  

• Foundations for a Digital Sales Strategy

  If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.

  Sales / After Sales•Bastian Maiworm•29 Aug 2023•7 minutes

  

• Logbook Metaverse in Real Case - Nothing ventured, nothing gained

  How can you use the Metaverse in your everyday business life and for knowledge expansion and further education? Because - staying on the ball is worth it.

  Metaverse•Raffaele Sciortino•25 Aug 2023•5 minutes