Category
773 articles
How digital mindset and self-directed learning can influence innovation and transformation and move companies forward.
Human RessourcesJulian Knorr6 minutes
What a map app has to do with mindset and future skills development and how organizations can learn from it.
Human RessourcesJulian Knorr5 minutes
For some years now, the term "digital mindset" has been an integral part of articles in social media networks and business literature. But what is actually behind it and why is digital mindset important at all?
Human RessourcesJulian Knorr6 minutes
Innovations are one of the key drivers for the growth and survival of companies. However, as various studies show, there is a very high probability that an innovation idea will not fulfill the goals associated with it. For example, between 70 and 90% of all newly launched products fail. Almost 2/3 of all startup investments lose money. According to a recent study by CB Insights, one of the main reasons for the failure of startups is that there was no sufficient market need for the developed solution. In view of these figures, the following will first show why the classic approach of creating a business plan is not sufficient or can even be a waste of time and resources. Subsequently, the Bayes theorem, innovation options and Monte Carlo simulations are presented as three powerful but simple methods for evaluating the chances of success of innovations in the early development phases.
InnovationDr. Marcus Liehr13 minutes
This article describes measures to absorb exhaustion, build performance and prevent slipping into burnout. Includes a book tip for brain-friendly work.
Company Health ManagementAva Hauser13 minutes
When there is a clear long term plan, and a strong brand to support a company the issue of using the right tactics to trigger users’ interest towards your product arises continuously. This is where design, branding, and psychology come to the rescue.
Better PracticesLeart Zogjani6 minutes
How can banks use the technical possibilities of digitization and adapt business models, services and "customer journeys"? There are a few elements that should be considered here.
Banking & Financial ServicesInga Schmidt10 minutes
Tokenization allows virtually any real-world asset to be represented on the Blockchain. By 2027, according to a WEF estimate, 10% of global GDP will be stored on the Blockchain, around USD 9.38 trillion. The central building block for the emergence of a token economy is tokenization. This article describes what it is all about and its partly disruptive significance.
Blockchain & Smart ContractsMarkus Hammer11 minutes
Inbound Marketing - What is it and how does it work? We explain the basics for successful inbound marketing and which sub-areas are important.
Digital MarketingRoman Swoboda5 minutes
When it comes to social media advertising, many people think of Facebook, Instagram, or the rising star TikTok. Pinterest usually flies under the radar, even though the network has been around since 2010. Too bad! Because one thing can be said in advance: Compared to other platforms, Pinterest offers advertisers much less wastage.
Digital MarketingPhilipp Reittinger4 minutes
What is Marketing Automation? The benefits of Marketing Automation and first steps to get started with Marketing Automation.
MarketingAivie5 minutes
Data volumes in companies are growing and the number of data silos in the company is constantly increasing. In order to be able to provide employees with the right information at all times, more and more companies are turning to internal search engines. Often, however, the idea of concrete use cases is missing in order to recognize the added value in one's own company. Reason enough to look at various use cases in this article.
ITBastian Maiworm9 minutes
