Strategy

Latest

• Apps are only as good as their Application Performance Management (APM)

  Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.

  IT•Klaus-Peter Kaul•13 Jun 2023•5 minutes

  

• Why you need to look at customers with a 360° view

  Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

  Beginner / Basic•Guntram Friede•9 Jun 2023•4 minutes

  

• What do I get for my money in marketing?

  How can you invest and position yourself properly in marketing to stand out from the crowd? Here is an article that helps to understand this.

  Project Managment•Simone Brett-Murati•9 Jun 2023•6 minutes

  

• The Symbiotic Dance of Philosophy and Strategy: Forging the Path of Innovation

  This article delves into the intricacies of philosophy and strategy as critical elements of innovation. It explores how they influence a company's culture, identity, and ability to navigate complex terrains, using real-world examples from the tech industry and the green economy movement.

  Innovation•Aric Dromi•9 Jun 2023•4 minutes

  

• Using ChatGPT and Bard in your company

  Industrialization 5.0 does not only mean pattern recognition and automated knowledge generation, it also means that new tasks fall to humans when ChatBot technology is used. New roles arise for human employees when you consistently question everything, construct special cases, and make use of contextual knowledge logic and emotionality.

  AI & Machine Learning•Dr.Ursula Meyerhofer Fahlbusch•2 Jun 2023•7 minutes

  

• Differentiation in the digital age

  Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.

  Marketing•David Schneider•30 May 2023•8 minutes

  

• Self-love for managers: the secret ingredient for leadership that is authentic and easy

  We do not need a new leadership. What we need are spaces in which the aspects of self-love such as needs, empathy and vulnerability for the self find a place in leadership, so that leadership work becomes authentic and easy.

  Leadership & Management•Svenja Floberg Thiel•26 May 2023•8 minutes

  

• Digital transformation: How does your company keep up with the pace of digitalization?

  Organizations have to face the new changes around digitalization and digital transformation. This means breaking new ground and trying to adapt to the changes.

  Organization•Mario Dönnebrink•26 May 2023•8 minutes

  

• Ready for Digital? Digital Transformation and Corporate Culture

  Corporate culture is one aspect of digital transformation. Companies must adapt in many ways and also implement this in their employees and the way they interact on a daily basis.

  Culture•Markus Ketterer•26 May 2023•3 minutes

  

• 5 big challenges for leadership in the digital world

  Leadership in the digital world demands new skills and competencies from managers. Both dealing with digitization and initiating digitization processes. To ensure that you as a manager are fit and resilient for the future, it is advisable to take a closer look at the following points.

  Organization•Gerri Hagspiel•25 May 2023•7 minutes

  

• Digital meets New Work - Digitization makes new ways of working possible

  Digitalization and Organization 4.0 are important drivers for the new way of working. Technology makes it possible to create new working models, but leadership and organizational development must also be ready for this.

  Organization•Marcus König•25 May 2023•6 minutes

  

• The dark side of automation - Why companies need to think ahead for sustainable success

  The article deals with the importance of responsible automation in companies. While automation can lead to efficiency gains and cost savings, it is important to also consider the impact on employees, society and the environment. The article provides specific recommendations on what companies should consider when automating, including involving teams, considering ethical standards, and regularly evaluating impact. Only through responsible automation can companies achieve long-term success and positive impact.

  Automation•Britta Daffner•23 May 2023•5 minutes