Category
423 articles
IT security must be a matter for the boss in times of digital transformation. It is not enough to invest in protective measures. Good IT security requires a cultural change. There is hardly any time for that. That's why this article provides practical tips on how to improve IT security immediately.
IT-Security & Cyber SecurityProf. Dr. Ina Kayser5 minutes
Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one's own product or one's own company. Disruptive innovations and new technologies can be particularly affected. They must always be able to react to such an event - or face devastating consequences.
InnovationDavid Schneider8 minutes
How should you deal with uncertainty in business cases? This article helps to understand the opportunities, anticipate risks and - most importantly - make better investment decisions.
InnovationDr. Marcus Liehr11 minutes
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
Employer branding or algorithm matching: How can HR policy promote talent? How good work succeeds beyond performance pressure through reflection, co-determination and empowerment.
CultureSimone Belko7 minutes
What if there are no generational differences at all? And much more exciting: What happens when employers and managers look at the unifying elements of all employees and promote them within the management system and the organization?
Human RessourcesAngelika Ballosch9 minutes
Feedback is usually unpleasant for both employees and management because they have rarely learned how to deal with feedback and criticism. This article provides important rules and tips for dealing with feedback in the company - including formulation and action examples.
CultureAva Hauser9 minutes
Data-driven consulting is revolutionizing the consulting industry by enabling organizations to optimize their decision-making processes through deeper insights into data.
DataMoreThanDigital Insights9 minutes
How can I test my own app automatically or with beta tests and then bring it to the app store? We show how to do that.
Mobile TechnologiesChristina Canclini6 minutes
That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.
Strategy / VisionMike Flache8 minutes
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
How do you start if you want to take digitalisation in hand - but don't quite know where best to begin? Despite many support initiatives, the first step is often difficult for traditional companies and businesses. With the right questions, the need for action can be identified and the path smoothed.
OrganizationDr.Ursula Meyerhofer Fahlbusch6 minutes
