Social Media

Latest

• From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

  Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

  Beginner / Basic•Simone Brett-Murati•29 May 2026•6 minutes

  

• Social commerce: Effective AI tools for founders

  Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

  Social Media•Alexandra Anderson•23 May 2025•4 minutes

  

• Social Media Through the Years: A 25-Year Timeline

  From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back and forward.

  Social Media•Philipp Reittinger•23 Jan 2025•5 minutes

  

• RedNote Explained - China's Next Big Social Media and Social Commerce Platform

  Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures.

  Media & Entertainment•Benjamin Talin•15 Jan 2025•9 minutes

  

• Online stores: 6 tools for optimizing sales

  What simple measures can help to improve online stores and increase sales?

  Digital Marketing•Alexandra Anderson•18 Sept 2024•4 minutes

  

• 3 tips to strengthen brand trust online

  How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.

  Brand•Alexandra Anderson•28 Jun 2024•4 minutes

  

• Block Someone on TikTok in 3 Steps

  As TikTok has become a leading social media platform, problems with fake accounts, haters, spammers and more have arisen. Here is everything you need to know about how to block people on TikTok.

  Internet Services & Multimedia•Benjamin Talin•12 Apr 2024•6 minutes

  

• 3 steps for founders to create relevant content for social media

  Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.

  Social Media•Bastian Maiworm•27 Mar 2024•6 minutes

  

• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes

  

• Employer branding in the SME sector

  The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.

  Marketing•Hartmut Deiwick•18 Jan 2024•8 minutes

  

• 6 Tips for Advertisements on LinkedIn

  Most people have already realized that advertising on LinkedIn can be very useful. Whether you're a LinkedIn Ads professional or a newbie: Often, small details get lost in the shuffle, or you're just starting out and are grateful for a few good insider tips. We reveal our 6 most important learnings that are relevant for (almost) everyone.

  Social Media•Philipp Reittinger•1 Nov 2023•4 minutes

  

• NLP in Content Marketing - Neuro Linguistic Content

  Content Marketing is becoming more and more important and Neuro Lingiustic Programming (NLP) can play a very important role - Especially in Social Media Marketing.

  Social Media•Fabian Helfenstein•19 Jun 2023•3 minutes