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43 articles
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
There are various options for posting to social networks. Very popular is, for example, the automatic forwarding of posts on Facebook to Instagram and vice versa, as well as scheduled posts via Buffer or Hootsuite. This article explains why you can do yourself a big favor by following a few simple rules.
Social MediaSebastian Heithoff5 minutes
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.
MarketingDavid Schneider8 minutes
In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.
Sales / After SalesJeanette Mutzner6 minutes
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.
Social MediaDr. Irene Y. Kilubi6 minutes
Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.
MarketingThorsten Ruhle10 minutes
What is the secret trick of social media? The halo effect could be an effective effect that can be used on LinkedIn & Co. Here is an introduction incl. instructions for Neuro Avatar Hacking.
Social MediaFabian Helfenstein4 minutes
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.
Digital MarketingFabian Helfenstein3 minutes
This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.
Recruiting & Talent AcquisitionJohanna Ehses6 minutes
Digital devices and software tools offer mid-sized businesses, small business owners, and the self-employed tremendous opportunities to make their day-to-day business lives easier. Family businesses, startups and solo self-employed people can successfully use programs and apps to make their work more effective. They don't even need to bring the professional know-how in all sub-areas to do so. However, they do need special soft skills and digital competencies to successfully compete in cyberspace with their products or services.
Social MediaSimone Belko6 minutes
Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.
BrandProf. Dr. Gerald Lembke7 minutes
The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.
Human RessourcesJohanna Ehses7 minutes
