Social Media

Latest

• Accompanying text for social ads - How do I build good copy?

  Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

  Social Media•Philipp Reittinger•27 Jun 2022•6 minutes

  

• "Meaningful" investing in the world of Generation Y

  Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.

  Environment & Social Affairs•Joël Ch. Wuethrich•14 Apr 2022•5 minutes

  

• 5 Pinterest Advertising Formats Explained - The Underestimated Social Media Platform

  When it comes to social media advertising, many people think of Facebook, Instagram, or the rising star TikTok. Pinterest usually flies under the radar, even though the network has been around since 2010. Too bad! Because one thing can be said in advance: Compared to other platforms, Pinterest offers advertisers much less wastage.

  Digital Marketing•Philipp Reittinger•2 Feb 2022•4 minutes

  

• Social media pitfalls for companies

  The most common mistakes many companies make with social media can be easily avoided.

  Social Media•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Creator Economy - how to capitalize on authenticity

  The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.

  Trends•Simone Belko•11 Nov 2021•6 minutes

  

• 10 Tips for Referral Marketing - Leveraging Untapped Potential

  Contrary to some expectations, buyers are more likely to give a review when they are dissatisfied with the product or service than when they have a good experience. Why is that?

  Digital Marketing•Thorsten Ruhle•9 Jul 2021•3 minutes

  

• Telegram Channels: The easiest and most effective newsletter!

  Telegram channels are one of the simplest newsletter options that can be run with little time investment but tremendous results. In a few months it is possible to have built up a 4-5 digit subscriber list, ensuring permanent reach for comparatively little work. This saves up to 6-figure advertising budgets in the medium term and offers new possibilities for scaling.

  Marketing•Jan Brinker•8 Jul 2021•5 minutes

  

• Community building - 6 myths about novel brand strategy

  Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.

  Brand•Dr. Irene Y. Kilubi•15 Apr 2021•4 minutes

  

• Proper community management must be crisis-proof - 4 wonderful starting points

  We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.

  Social Media•Dr. Irene Y. Kilubi•14 Apr 2021•5 minutes

  

• Social Media in Volunteering - How Associations Benefit

  How can you use social media as an association? What needs to be taken into account? This article shows possibilities and gives tips on how to use them.

  Social Media•Simone Dogu•17 Feb 2021•5 minutes

  

• Digital fundraising for associations - successfully collecting donations online

  How can nonprofits get more visibility online, too, and thus run digital fundraisind? We explain what it takes for digital fundraising for non-profits.

  Marketing•Simone Dogu•14 Feb 2021•3 minutes

  

• Successful Digital Sales Transformation - Digital Selling Programs

  How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.

  Digital Marketing•DIGITAL BREAKFAST•30 Jan 2021•5 minutes