Technology

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• Software as a Service (SaaS) - Focus on added value

  Software as a Service (SaaS) offerings are almost indispensable these days. We explain what it is and how the SaaS approach works.

  Cloud•Lauri Kurki•16 Nov 2021•5 minutes

  

• Headless CMS for Content Management

  The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.

  Marketing•Dominik Angerer•16 Nov 2021•5 minutes

  

• Content Automation - What Artificial Intelligence is Already Doing Today

  E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.

  E-Commerce•DIGITAL BREAKFAST•10 Nov 2021•5 minutes

  

• What Are Network Graphs? - Introduction and Examples

  Network (knowledge) graphs represent a collection of interlinked entities organized into contexts via linking and semantic metadata. They build a framework for data integration and analysis. Having the ability to do this can provide more context around metrics recorded from a network system. By leveraging these graphs, you can enhance your understanding of the data.

  Data•Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI•2 Nov 2021•5 minutes

  

• Better customer service through digital information provision for service technicians

  The shortage of skilled workers, increasingly complex products and demanding customers make the work of many industrial companies more difficult. This article explains how digital solutions can make life much easier for commissioning engineers or service technicians on site with customers.

  Customer Service•Bastian Maiworm•29 Oct 2021•4 minutes

  

• Ethereum & Co. - General-purpose blockchains are more than just payment systems

  Bitcoin is blockchain, but blockchain is not Bitcoin. Today, hundreds of standalone blockchain systems exist, the most powerful besides Bitcoin is Ethereum. As the first general-purpose blockchain, it goes far beyond Bitcoin's readiness for use as a payment system, virtually single-handedly dominating the Defi and NFT markets, for example, and has now even surpassed Bitcoin in terms of the number of users. Benefits of general-purpose blockchains for the economy and society explained.

  Blockchain & Smart Contracts•Markus Hammer•22 Oct 2021•11 minutes

  

• DAO explained: What is a Decentralized Autonomous Organization?

  DAOs embed cooperation and collaboration in the DNA of many blockchain applications. But also for traditional DAO stands for Decentralized Autonomous Organizations and, let's face it, is for most either completely unknown or another buzzword of the blockchain bubble. But the idea behind DAO is relevant to all of us. Basically, DAOs are about finding new forms in which to organize work and, more importantly, collaboration. These new forms are based on the core idea of eye-level collaboration between the stakeholders involved. In this context, topics such as stakeholder economy instead of shareholder economy and ecosystems instead of centrally controlled platforms are much better known. Decentralized Autonomous Organizations are now a special form of how such cooperation principles can be implemented. The DAO idea should therefore be studied by anyone who believes that there will be hierarchy-free, cooperative forms of collaboration between individuals and also between companies in the future. companies, new collaboration models are becoming more important. Is there a lesson to be learned from DAOs? A glimpse behind the scenes reveals the answer.

  Blockchain & Smart Contracts•Thomas Müller•15 Oct 2021•6 minutes

  

• Chinas AI supremacy - Why U.S. and EU are loosing the race for AI

  In the last few years and decades it was the Plan of China 2025 to ensure that it will be a leading economy by 2049 for their 100th aniversary. And it seems AI might be the first part where they gain leadership

  AI & Machine Learning•Benjamin Talin•14 Oct 2021•8 minutes

  

• Digital Asset Bundles: The next ETFs — but better!

  Bundles of digital assets stand good chances to be as revolutionary as ETFs were 30 years ago. Bringing investment processes to another level of simplicity, versatility, liquidity and cost-efficiency, they are set to make a major impact on the financial services industry in the near future.

  Banking & Financial Services•Dr. Patrick Schueffel•5 Oct 2021•5 minutes

  

• Neuromorphic Computing - Next Generation AI

  The development of artificial intelligence is progressing at a rapid pace. The next AI generation is already on the advance. And with this generation, we are getting closer and closer to the idea of approximating humans. This is because we are making use of a well-known concept from neuroscience - the function of spikes and neurons.

  AI & Machine Learning•Nicole Lontzek•28 Sept 2021•4 minutes

  

• Understanding Consumer Behavior Patterns Through 3D Data Visualization

  Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.

  Data•Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI•24 Sept 2021•4 minutes

  

• Industrial AI Applications - Beyond the PoC

  The advancements of AI in various areas of our life make it one of the most appreciated technologies today. Impressive successes have been achieved, and the expectations are constantly rising. A tendency to transfer technology from the consumer space to industrial applications is also observed in this area. However, according to several analysts papers, industrial AI projects never get beyond a PoC in approximately 75% of the cases. Why is that the case? Enthusiastically building on AI’s success in the consumer space often leave some important properties of industrial applications overlooked. In this article we list a few industrial challenges that have to be addressed to make an AI project successful.

  AI & Machine Learning•Christopher Ganz•20 Sept 2021•7 minutes