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  • Will my innovation be a success? - 3 Methods for evaluating innovations

    Innovations are one of the key drivers for the growth and survival of companies. However, as various studies show, there is a very high probability that an innovation idea will not fulfill the goals associated with it. For example, between 70 and 90% of all newly launched products fail. Almost 2/3 of all startup investments lose money. According to a recent study by CB Insights, one of the main reasons for the failure of startups is that there was no sufficient market need for the developed solution. In view of these figures, the following will first show why the classic approach of creating a business plan is not sufficient or can even be a waste of time and resources. Subsequently, the Bayes theorem, innovation options and Monte Carlo simulations are presented as three powerful but simple methods for evaluating the chances of success of innovations in the early development phases.

    InnovationDr. Marcus Liehr13 minutes

  • Psychology to the rescue: Customer Engagement Tactics

    When there is a clear long term plan, and a strong brand to support a company the issue of using the right tactics to trigger users’ interest towards your product arises continuously. This is where design, branding, and psychology come to the rescue.

    Better PracticesLeart Zogjani6 minutes

  • 12 use cases where enterprise search delivers value

    Data volumes in companies are growing and the number of data silos in the company is constantly increasing. In order to be able to provide employees with the right information at all times, more and more companies are turning to internal search engines. Often, however, the idea of concrete use cases is missing in order to recognize the added value in one's own company. Reason enough to look at various use cases in this article.

    ITBastian Maiworm9 minutes

  • Minimize business risk by providing information

    The growth of data has never been faster than it is today. Technologies have never developed faster than now. Added to this are new working models through New Work, which demand new access to and handling of knowledge and data from companies and employees.

    DataBastian Maiworm4 minutes

  • IQ or EQ: What is particularly important for mixed teams?

    A leader's intelligence must have a strong emotional component. He/she must have a high level of self-awareness, maturity and self-control. She/he must be able to deal with setbacks and, when those moments of happiness occur, enjoy success with equal parts joy and humility. but how does that actually work? this article aims to convey how EQ is an important complement to IQ, how to assemble mixed teams, and how to train for EQ

    CultureSwissFinTechLadies7 minutes

  • What is corporate language management?

    Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently, the production costs for "successful language" are decisive for this. With Content Language Management, quality and costs can be controlled and competitiveness increased.

    MarketingDIGITAL BREAKFAST3 minutes

  • Three reasons why leaders struggle with feedback

    Isn't it paradoxical that leaders repeatedly do the opposite of what they actually want? On the one hand, we have a strong need for success, for learning and for making strong decisions. On the other hand, we usually make completely inadequate use of the very tool that moves us forward, offers complementary perspectives and exposes blind spots: feedback. Feedback is the quintessence and DNA of growth. Various studies show us that leaders are really not good at handling this tool.

    Leadership & ManagementJörg Eugster4 minutes

  • The Purpose in the Company - From Vision to Strategy

    Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.

    StrategyKai Bösterling11 minutes