Category
773 articles
The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.
AdvancedSarah Seyr5 minutes
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
Digital MarketingAdrian Schimpf4 minutes
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.
Digital MarketingLauri Kurki7 minutes
Every day we hear these words and sometimes they are used like everyone knows what they mean. Here you will find easy explanations for 25+ of the most used tech buzzwords.
TechnologyBenjamin Talin13 minutes
The world has witnessed a huge technological leap in the last decade. From the rise of smartphones and tablets to 3D printing, artificial intelligence and blockchain. As the saying goes, these technologies are here to stay and have not only generated the occasional stir, but have permanently changed our daily lives and the way we work. These 10 innovations have the potential to shape our future.
InnovationBritta Daffner5 minutes
Personalization in marketing leads to a better conversion rate. Marketing automation tools identify visitors online and serve them with personalized offers.
Digital MarketingAdrian Schimpf4 minutes
Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.
AdvancedBenjamin Talin4 minutes
AI clearly has a key role to play in the business world - now and in the future. It holds unprecedented potential for efficiency gains and new business models. Because AI is unlike any other technology, it also holds the potential for unexpected consequences and disruption on an unprecedented scale. No company should deploy AI blindly and without strategy, and no responsible board can afford not to engage with and understand its potential.
AI & Machine LearningBritta Daffner6 minutes
How can you create added value for customers and your own company through customer centricity? We explain the difference to customer orientation and the path to customer centricity.
Culturevon Neuem GmbH - Unternehmensberatung für digitale Transformation5 minutes
Artificial intelligence (AI) has many practical applications for businesses. Think of AI as a larger framework that provides different capabilities. Companies implementing AI should review their vision and develop an AI strategy that aligns with their larger goals and focus. To implement, data-driven use cases are the basic requirement. Also, a flexible and modular architecture should be chosen from the beginning, which can be expanded and improved as needed in the future.
Strategy / VisionBritta Daffner4 minutes
In today's era of big data, Artificial Intelligence (AI) and cognitive technologies are becoming a powerful focal point for businesses. They are increasingly being used to intelligently automate and accelerate business processes, make valid predictions, create more engaging and personalized customer interactions, and ultimately recommend the best possible approach to assess a business problem. And in doing so, create an enterprise that is data-centric, agile, and future-focused: the Cognitive Enterprise.
AI & Machine LearningBritta Daffner5 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
