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Processes

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  • Respect the social media rules - Each network has its own language

    There are various options for posting to social networks. Very popular is, for example, the automatic forwarding of posts on Facebook to Instagram and vice versa, as well as scheduled posts via Buffer or Hootsuite. This article explains why you can do yourself a big favor by following a few simple rules.

    Social MediaSebastian Heithoff5 minutes

  • Apps are only as good as their Application Performance Management (APM)

    Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.

    ITKlaus-Peter Kaul5 minutes

  • The Buyer Journey in B2B Sales - Sales Processes for the Digital Age

    In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.

    Sales / After SalesBastian Maiworm5 minutes

  • Innovation with a Product Mindset - Success with Bottom-Up Innovation

    Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.

    Strategy / VisionSimone Belko9 minutes

  • Data protection and DSGVO - 5 stumbling blocks for SMEs

    For small and medium-sized enterprises (SMEs), it is often difficult to meet the data protection requirements according to the GDPR. Even with few resources for this topic, the data protection requirements apply to SMEs just as they do to larger companies, and so SMEs are not spared from audits by the data protection supervisory authorities. However, the need to act in a data protection-compliant manner should not only be seen in connection with possible fines and loss of reputation, but should also be used as a competitive advantage in view of the growing importance of data protection for end customers as well as in B2B business.

    Data protectionDIGITAL BREAKFAST7 minutes

  • Remote Work Policy for Companies - 7 Steps to a Digital Nomad Policy

    This article is about the remote work offered by companies. We look at the topic from different angles and show why more and more companies are opting for remote work, based on studies. Learn how remote work influences employer attractiveness and what framework conditions need to be created in order to successfully switch to remote work. I'll also give you an insight into a variant that will be used by many companies in 2023.

    Human RessourcesJohanna Ehses7 minutes

  • Using BIM to generate leads and increase sales

    That is the question most CxOs ask themselves when they need to face the challenge to implement BIM into their business. It is undoubtedly that the risk is there and pragmatically the director of the company can see more feasible to hire a salesman to boost those sales which is ultimately the goal for any change in a firm. Thus, in this article we explore the question; if we want to sell more, is BIM a good solution?

    Construction & Building IndustryTequma AG4 minutes

  • Creating Sustainable Energy Supply - Cut Energy Costs and have a Path to Sustainability

    Based on the current outlook and scenarios for economic development in the energy crisis, this article will discuss the issue of the energy crisis and its impacts on the environment, sustainability and economy. It will also provide examples of how certain countries are dealing with the issue, and suggest possible solutions. An energy crisis is a situation where the demand for energy exceeds the supply of energy available, resulting in a shortage of energy and an increase in straight noticeable energy prices.

    Energy & EnvironmentDr. Dirk Sven Kircher, M.Sc., B.A.27 minutes