Category
335 articles
How should you deal with uncertainty in business cases? This article helps to understand the opportunities, anticipate risks and - most importantly - make better investment decisions.
InnovationDr. Marcus Liehr11 minutes
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
Employer branding or algorithm matching: How can HR policy promote talent? How good work succeeds beyond performance pressure through reflection, co-determination and empowerment.
CultureSimone Belko7 minutes
How to use artificial intelligence and "online-dating" matching to find the employees in the future. Digital sourcing is an important topic that every company wanted to understand.
Human RessourcesPriska Burkard4 minutes
Feedback is usually unpleasant for both employees and management because they have rarely learned how to deal with feedback and criticism. This article provides important rules and tips for dealing with feedback in the company - including formulation and action examples.
CultureAva Hauser9 minutes
In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.
MarketingHartmut Deiwick6 minutes
That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.
Strategy / VisionMike Flache8 minutes
The pandemic has also shown it: state institutions and many companies are facing some challenges with digitalisation. It is no longer just about a comprehensive systematic introduction of new applications. For a quick reaction to drastic changes, modern architectures are needed first and foremost. However, their introduction requires expertise and professional project management.
ITDr. Jörg Schumacher5 minutes
In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.
DataDIGITAL BREAKFAST6 minutes
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
Sales / After SalesDavid Schneider12 minutes
Software supply chain is the new topic for all manufacturing companies - and will soon affect more and more companies. Because all of a sudden, authorities, certifiers and customers want to know everything about what's in digital products. How did this come about, what is it about in detail, and what should be kept in mind?
Regulations & LawsPhilipp Schneidenbach9 minutes
It is impossible to imagine business customer relations without personal selling. On the contrary, due to the anonymization of customer contacts, classic sales is experiencing a kind of "revival" at the moment. The only thing is that buying habits have become global and networking at the regulars' table has lost its effect. With social selling, new contacts can be made in a targeted manner and a network of relationships can be built up efficiently - worldwide in all industries.
Sales / After SalesMoreThanDigital4 minutes
