Category
119 articles
The German economy is threatening to fall into recession. Digital resilience and targeted advice for efficient online marketing can help companies survive times of crisis and emerge stronger from them. In this technical article, you will learn what strategies are available and what companies can specifically do to become more digitally resilient.
MarketingHartmut Deiwick5 minutes
The biggest challenge in change management is where people are involved. We can change algorithms, technical processes and logistical processes. As soon as people become part of the equation, we have a problem. Do we have a problem? This article is about Emotional Intelligence as a leadership tool in Change Management. We highlight facts as well as new findings and how to use them for Leadership 4.0.
Leadership & ManagementAva Hauser6 minutes
Everyone uses them, but no one talks about them. The market for external personnel consulting has established itself and will not disappear in the coming years. However, very few companies actively think about how they can generate real added value from this recruitment channel. They also often lack the overview and experience to manage it properly and use it effectively. In the coming years, successful cooperation will be achieved by those companies that structure and organize themselves in connection with HR Digital in good time.
Human RessourcesLuise Schertz4 minutes
Traditionally, knowledge is hoarded by some employees in many companies. Knowledge is regarded as a private asset instead of being shared. Yet sharing information with colleagues also helps your career. This article provides an overview of how employees can be motivated to share information.
Education / TrainingBastian Maiworm5 minutes
Digital devices and software tools offer mid-sized businesses, small business owners, and the self-employed tremendous opportunities to make their day-to-day business lives easier. Family businesses, startups and solo self-employed people can successfully use programs and apps to make their work more effective. They don't even need to bring the professional know-how in all sub-areas to do so. However, they do need special soft skills and digital competencies to successfully compete in cyberspace with their products or services.
Social MediaSimone Belko6 minutes
No other industry attracts as much attention as the media industry. Yet it doesn't seem to be as attractive to employees at the moment. What should you do?
Media & EntertainmentMartin Ludwig4 minutes
Internal communication is changing rapidly. Intranets, apps and social media are also being used for employee communications. One tool that is only just gaining momentum is the use of dynamic screens, known as digital signage. Particularly for employees without a fixed PC workstation and in places where they spend a lot of time (canteen), these systems provide an ideal interface for obtaining information.
ITIbrahim Mazari5 minutes
The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.
Human RessourcesJohanna Ehses7 minutes
"Never let a good crisis go to waste." This sentence, addressed by former Chief of Staff Rahm Emanuel to then U.S. President Barack Obama, makes it clear that crises are not only a threat, but also offer special opportunities. Crises can expose weaknesses in companies that were not visible in good times or whose elimination was not important. A sense of urgency is created to address large and small change processes. Changes in markets and customer needs also create new opportunities for growth. Unique opportunities arise to make targeted investments in the future.
StrategyDr. Marcus Liehr11 minutes
The example of GKB shows well that a digital transformation is only successful if it is accompanied by a cultural transformation. GKB is the pioneer of digital transformation in the industry. And this is no coincidence. Rather, through a systematic development of leadership and culture, the bank has developed a commitment, trust and change capability that now enables it to implement digitalization at speed. This also shows that for successful digitization, no cultural measures can take effect as fringe or superficial ad hoc actions. Rather, digitization is only successful if it takes into account the deep structures of the company and goes beneath the surface. It is also important to strengthen the digital skills of employees. If all this happens, the digital transformation will quickly become a success. However, all companies that quickly "buy in" to a cultural transformation on the surface or with a few measures will not have this success. The decisive factor is a process of authentic transformation and the right cultural mindset in the company.
Strategy / VisionProf. Dr. Heike Bruch10 minutes
It feels like the crises are multiplying like the heads of the Hydra in the Greek myth: For every head that is cut off, two new ones appear. Signs of fatigue are understandable in such situations, but it is precisely then that united forces would be put to good use. How can I, as a manager, mobilize energies now?
Internal CommunicationCorinna Hischke4 minutes
What is Employer Branding and what are the different aspects of it. The article explains all the important points to get a first overview of the topic, to understand which alignments there are and which elements are important in employer branding.
Human RessourcesJohanna Ehses8 minutes
