Marketing

Latest

• Are you a forward thinker, doer or pioneer? - Making yourself visible with personal branding

  Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.

  Social Media•Dr. Irene Y. Kilubi•30 Nov 2020•10 minutes

  

• What is social media? - Introduction and explanation

  Social media intervenes deeply in the processes of our modern life. It offers many benefits and some dangers. It makes sense to know which influences social media has on us.

  Social Media•Peter Martini•29 Nov 2020•7 minutes

  

• Entrepreneurship - How do I start my own business

  Entrepreneurship is not easy. But what does it take to start a successful business? A guide for future entrepreneurs.

  Marketing•Kambis Kohansal Vajargah•28 Nov 2020•8 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes

  

• Mobile websites vs. apps - What fits when?

  Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

  Mobile Technologies•Laura Gaber•29 Sept 2020•6 minutes

  

• LinkedIn Outreach: Alternative to Meeting at Events

  Due to the current situation, you can’t attend any events, big or small. No trade shows, no networking events, no industry conferences. Not even small get togethers. Connecting with people online has just become a whole lot more important. And it’s likely that it will keep that level of importance even if we go back to running physical events. LinkedIn is the most powerful platform for making business connections. It’s extremely effective in reaching the right people because you can target so accurately. In this article, I want to elaborate on how to message decision makers on LinkedIn.

  Digital Marketing•Daniel Jordi•2 Apr 2020•5 minutes

  

• Content is King – but can you be his knight in shining armour?

  In this article we will try to understand why so many companies of all sizes and shapes pay more and more attention to corporate blogs, and how to get the most out of it through content analytics.

  Marketing•Ksenia Anikeeva•21 Feb 2020•7 minutes

  

• Gamification: Creating Innovation through Narratives

  Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.

  Human Ressources•Simone Belko•28 Oct 2019•5 minutes

  

• Digital Selling with LinkedIn - How to be more successful

  LinkedIn may seem like your basic social networking site, but for jobs - however, many do not realize that with the right marketing strategy that this platform inherits a lot of potential

  #bethechange•Roger Basler•17 Sept 2019•8 minutes

  

• The 3 Strategic Goals of Machine Learning for Marketing

  AI-driven marketing leverages models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

  AI & Machine Learning•Alex Mari•15 May 2019•4 minutes

  

• 10 best Font Websites - awesome free fonts for commercial and personal use

  With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.

  Marketing•Benjamin Talin•27 Mar 2019•5 minutes

  

• Do you understand the LinkedIn algorithm?

  It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.

  Social Media•Roger Basler•25 Mar 2019•7 minutes