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173 articles
Hackathon - this word is on everyone's lips. But what does it actually mean? How can you and your company benefit from a hackathon and how do you implement something like this? I will tell you this and much more in this article "In 7 steps to a successful hackathon".
Internal CommunicationKerstin Lindner6 minutes
Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.
Digital Marketingmemoresa GmbH7 minutes
MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer data as a customer-facing area and to incorporate it strategically.
Digital MarketingSarah Seyr6 minutes
How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.
Digital MarketingDIGITAL BREAKFAST5 minutes
Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.
CRMJohannes Zinke8 minutes
The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.
AdvancedSarah Seyr5 minutes
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
Digital MarketingAdrian Schimpf4 minutes
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.
Digital MarketingLauri Kurki7 minutes
Personalization in marketing leads to a better conversion rate. Marketing automation tools identify visitors online and serve them with personalized offers.
Digital MarketingAdrian Schimpf4 minutes
We show how to get to your own online store in 6 steps. The steps are easy to understand for everyone, pragmatic and also quick to implement. Good luck with your first webshop!
E-CommerceBenjamin Talin8 minutes
Many companies make the same mistakes every day when it comes to their digital marketing campaigns. Many of these can be easily avoided and we will show you the worst mistakes and give you tips on how to avoid them.
Digital MarketingBenjamin Talin5 minutes
In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.
MarketingSimone Belko6 minutes
