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173 articles
Telegram channels are one of the simplest newsletter options that can be run with little time investment but tremendous results. In a few months it is possible to have built up a 4-5 digit subscriber list, ensuring permanent reach for comparatively little work. This saves up to 6-figure advertising budgets in the medium term and offers new possibilities for scaling.
MarketingJan Brinker5 minutes
One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.
Better PracticesLeart Zogjani7 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
If you can't be seen, you can't receive requests because no one knows that person or company even exists.
Digital MarketingEugen Grinschuk8 minutes
Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.
BrandThomas Koch4 minutes
Traffic is not the only important metric when it comes to inbound marketing. Especially when over 80% of users quickly leave the site if they feel bothered by advertising. But, how can you do better?
MarketingRoman Swoboda6 minutes
We all know how annoying it can be to see bad presentation slides. Here are 7 easy to follow pro tips to improve your slides and to make a better impact at business meetings, keynotes or sales presentations.
EventsBenjamin Talin4 minutes
How can you use social media as an association? What needs to be taken into account? This article shows possibilities and gives tips on how to use them.
Social MediaSimone Dogu5 minutes
Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?
CultureSimone Belko9 minutes
What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.
E-CommerceBritta Daffner4 minutes
How can nonprofits get more visibility online, too, and thus run digital fundraisind? We explain what it takes for digital fundraising for non-profits.
MarketingSimone Dogu3 minutes
