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173 articles
This article serves as an introduction to the topic of Customer Success. Readers will learn what lies behind the buzzword and why it is worth introducing Customer Success as a strategy in corporate planning. They also receive tips for Customer Success measures in various phases of customer contact.
ProcessesTatjana Galinker8 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
TrendsSimone Belko6 minutes
E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.
E-CommerceDIGITAL BREAKFAST5 minutes
Successful digital design, is exclusive to a company's corporate design and stationery, creating unique visual experiences on screens.
BrandDIGITAL BREAKFAST5 minutes
The importance of cross-border trade is increasing - and with it cross-border eCommerce with new opportunities in cross-border retail. But entering new online markets is complex: translating a website, online store and product documentation into the relevant languages is not enough. The different cultural conditions and legal aspects, as well as the respective local customs for handling purchases, are just as crucial for success in international markets. And the project process - including smooth data transfer - needs to be well planned.
MarketingDIGITAL BREAKFAST3 minutes
Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.
Digital MarketingDIGITAL BREAKFAST4 minutes
Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.
DataVirtualitics - smarter decision through multi-dimension data visualizations and easy to use AI4 minutes
Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.
BrandLeart Zogjani8 minutes
Data Science and the question of looking into the future. How can data be used to make predictions and what are the possible applications?
Digital MarketingDIGITAL BREAKFAST5 minutes
What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?
BrandSimone Belko7 minutes
Contrary to some expectations, buyers are more likely to give a review when they are dissatisfied with the product or service than when they have a good experience. Why is that?
Digital MarketingThorsten Ruhle3 minutes
