Marketing

Latest

• 3 tips for artificial intelligence in sales - Sales will be AI supported

  Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.

  Sales / After Sales•KI-TOOLPARTY - JEDER KANN KI•23 Aug 2022•8 minutes

  

• Revolutionize internal corporate communications with digital signage

  Internal communication is changing rapidly. Intranets, apps and social media are also being used for employee communications. One tool that is only just gaining momentum is the use of dynamic screens, known as digital signage. Particularly for employees without a fixed PC workstation and in places where they spend a lot of time (canteen), these systems provide an ideal interface for obtaining information.

  IT•Ibrahim Mazari•22 Aug 2022•5 minutes

  

• What is Digital Signage? - Introduction and 4 important components

  Digitization is not only changing how we deal with information. It also changes the way we are presented with it. Digital signage is a way to present classic advertising media with the help of displays. Here we explain what it really is.

  IT•Benjamin Talin•22 Aug 2022•5 minutes

  

• Employer Branding Strategy - 6 Steps to Get Started

  The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.

  Human Ressources•Johanna Ehses•15 Aug 2022•7 minutes

  

• How companies invest well in times of crisis

  "Never let a good crisis go to waste." This sentence, addressed by former Chief of Staff Rahm Emanuel to then U.S. President Barack Obama, makes it clear that crises are not only a threat, but also offer special opportunities. Crises can expose weaknesses in companies that were not visible in good times or whose elimination was not important. A sense of urgency is created to address large and small change processes. Changes in markets and customer needs also create new opportunities for growth. Unique opportunities arise to make targeted investments in the future.

  Strategy•Dr. Marcus Liehr•8 Aug 2022•11 minutes

  

• Eight good reasons for sending vouchers via SMS and Messenger

  The majority of the population doesn't leave the house without a smartphone. Companies are taking advantage of this fact and putting more and more content on their smart companions. This includes coupons, which have been used for years in various industries. Mobile couponing is the magic word and means nothing other than the well-known coupon principle transferred to the smartphone. Although this also includes coupons sent out by e-mail, the focus is on discounts that reach customers via touchpoints such as messenger, SMS or apps.

  Marketing•Laura Gaber•21 Jul 2022•5 minutes

  

• From the idea to your own app - the conception

  How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

  Digital Marketing•Christina Canclini•20 Jul 2022•5 minutes

  

• From Zero to Sales - A Practical Example of Marketing Automation in the B2B Environment

  Now with marketing automation from zero to sales. Customer acquisition and retention in B2B should be highly personalized and yet efficient.

  Better Practices•Aivie•19 Jul 2022•6 minutes

  

• Accompanying text for social ads - How do I build good copy?

  Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

  Social Media•Philipp Reittinger•27 Jun 2022•6 minutes

  

• More reach and customers through digital platforms

  Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.

  Sales / After Sales•Philipp Schneidenbach•24 Jun 2022•7 minutes

  

• 6 tips for choosing the right enterprise CMS for your business

  In the wake of the Corona pandemic, the importance of digital channels for companies has grown once again. Content management systems (CMS) offer support for the creation and distribution of content for these channels. They can be used in a variety of ways and have long been in use not only for websites, but also for blogs, online stores, social media, etc. CMS offer companies and their users many advantages if they meet the specific requirements and needs of the company. Dominik Angerer, co-founder and CEO of Storyblok, explains what is important when choosing the right enterprise CMS.

  Cloud•Dominik Angerer•3 May 2022•7 minutes

  

• "Meaningful" investing in the world of Generation Y

  Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.

  Environment & Social Affairs•Joël Ch. Wuethrich•14 Apr 2022•5 minutes