Marketing

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• 6 success factors for your corporate influencer strategy

  This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.

  Recruiting & Talent Acquisition•Johanna Ehses•17 Jan 2023•6 minutes

  

• Black Friday 2022: The five most important success factors for your email marketing

  On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is particularly challenging for online retailers in these times of crisis.

  Marketing•Hartmut Deiwick•16 Nov 2022•8 minutes

  

• Employer Branding Storytelling - How to make your company more human

  In this article you will learn what storytelling is, why you should use it for your employer branding and get techniques and practical tips to spread your stories externally and internally.

  Culture•Johanna Ehses•14 Nov 2022•6 minutes

  

• Smarketing - sales and marketing team up

  Decision makers always want a highly effective symbiosis. What has always seemed impossible in most companies has become reality through the fusion of sales and marketing in the smarketing method.

  Marketing•Thorsten Ruhle•16 Oct 2022•5 minutes

  

• Digital resilience: these tips will make you digitally fit

  The German economy is threatening to fall into recession. Digital resilience and targeted advice for efficient online marketing can help companies survive times of crisis and emerge stronger from them. In this technical article, you will learn what strategies are available and what companies can specifically do to become more digitally resilient.

  Marketing•Hartmut Deiwick•14 Oct 2022•5 minutes

  

• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• 9 Google Ads campaign types explained - Which is the right one?

  With Google Ads, different campaign types can be selected for a specific target. But which Google Ads campaign type is the right one? Here are the 9 most important Google Ads campaign types for different goals explained.

  Marketing•Simon Flück•4 Oct 2022•5 minutes

  

• Strengthen digital competencies: 3 tips for more sovereignty in dealing with technology

  Digital devices and software tools offer mid-sized businesses, small business owners, and the self-employed tremendous opportunities to make their day-to-day business lives easier. Family businesses, startups and solo self-employed people can successfully use programs and apps to make their work more effective. They don't even need to bring the professional know-how in all sub-areas to do so. However, they do need special soft skills and digital competencies to successfully compete in cyberspace with their products or services.

  Social Media•Simone Belko•19 Sept 2022•6 minutes

  

• Increase international reach - globalize image, sound and events

  Internationalize, think big and build international relationships. We explain what it takes to keep up with globalization trends.

  Marketing•DIGITAL BREAKFAST•14 Sept 2022•5 minutes

  

• Re-Purpose Content - 5 Great Tools to Scale Your Content Strategy

  Re-purpose content for a great way of scaling your content efforts. No need to write every post, design every infographic, or shoot every video from scratch.

  Marketing•Michelle Symonds•2 Sept 2022•5 minutes

  

• Using artificial intelligence in communication

  Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.

  Brand•Prof. Dr. Gerald Lembke•25 Aug 2022•7 minutes

  

• The multi-talent chatbot: Satisfied customers and rising sales figures

  A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.

  Bots and Assistance Systems•Blaise Roulet•24 Aug 2022•5 minutes