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173 articles
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.
Social MediaDr. Irene Y. Kilubi6 minutes
In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.
DataDIGITAL BREAKFAST6 minutes
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
Sales / After SalesDavid Schneider12 minutes
Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.
Strategy / VisionSimone Belko9 minutes
Online retailers should look into Google's Comparison Shopping Services (CSS) program. The article provides a simple introduction to Google Comparison Shopping Services.
E-Commerce & Mail OrderAlina Protsenko11 minutes
"Not another Newsletter, please" - Do you know such or similar sentences? This is how your channel on Telegram becomes and stays exciting...
Digital MarketingJan Brinker4 minutes
Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.
MarketingThorsten Ruhle10 minutes
Where is a salesperson even needed these days? Do we already buy everything online? Or are there still products that require traditional sales? In this article, you will learn what is changing in the world of sales and marketing through digitization, and how you can use this change for yourself.
MarketingDavid Schneider12 minutes
What is the secret trick of social media? The halo effect could be an effective effect that can be used on LinkedIn & Co. Here is an introduction incl. instructions for Neuro Avatar Hacking.
Social MediaFabian Helfenstein4 minutes
Marketing and sales are like cats and dogs. But it doesn't have to be that way. Marketing and sales are two important functions in any business. When they work together, they can form an effective team that helps the company succeed. This article explains how to foster collaboration and align the systemic framework for the purpose of creating value.
OrganizationAngelika Ballosch8 minutes
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.
Digital MarketingFabian Helfenstein3 minutes
