Marketing

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• Digital marketing - in-house or outsourcing? Which disciplines are better off in-house?

  Advertisers are increasingly mapping digital marketing themselves. In addition to the economic aspect, the desire to be able to analyze and understand their own data also plays a role. To come straight to the point - there is no one-size-fits-all answer as to whether in-house or outsourcing is more efficient. Nevertheless, you will find strategic recommendations at the end of this article.

  Advanced•Danuta Florczyk•8 Apr 2022•4 minutes

  

• Drive Digitization - Social Tools in Business and Marketing

  Social tools in the company? You don't have to replace the Internet, you can also start in individual areas. Networks and tools for marketing are just as much a part of this as project management tools that help with daily work.

  Digital Marketing•Markus Ketterer•6 Apr 2022•4 minutes

  

• Psychology to the rescue: Customer Engagement Tactics

  When there is a clear long term plan, and a strong brand to support a company the issue of using the right tactics to trigger users’ interest towards your product arises continuously. This is where design, branding, and psychology come to the rescue.

  Better Practices•Leart Zogjani•10 Feb 2022•6 minutes

  

• Inbound Marketing - how to do it right?!

  Inbound Marketing - What is it and how does it work? We explain the basics for successful inbound marketing and which sub-areas are important.

  Digital Marketing•Roman Swoboda•4 Feb 2022•5 minutes

  

• 5 Pinterest Advertising Formats Explained - The Underestimated Social Media Platform

  When it comes to social media advertising, many people think of Facebook, Instagram, or the rising star TikTok. Pinterest usually flies under the radar, even though the network has been around since 2010. Too bad! Because one thing can be said in advance: Compared to other platforms, Pinterest offers advertisers much less wastage.

  Digital Marketing•Philipp Reittinger•2 Feb 2022•4 minutes

  

• What is Marketing Automation? - Introduction and first steps

  What is Marketing Automation? The benefits of Marketing Automation and first steps to get started with Marketing Automation.

  Marketing•Aivie•2 Feb 2022•5 minutes

  

• Use of transactional emails in marketing

  The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing?

  Digital Marketing•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Social media pitfalls for companies

  The most common mistakes many companies make with social media can be easily avoided.

  Social Media•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Podcasts for companies - On the pulse of time

  Podcasts are very popular - and the trend is rising. Concise, relevant and in-depth information with added value: that's what resonates with podcast listeners. Around 30 percent of the German population listens to podcasts.

  Podcast•DIGITAL BREAKFAST•14 Jan 2022•5 minutes

  

• What is corporate language management?

  Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently, the production costs for "successful language" are decisive for this. With Content Language Management, quality and costs can be controlled and competitiveness increased.

  Marketing•DIGITAL BREAKFAST•13 Jan 2022•3 minutes

  

• The Purpose in the Company - From Vision to Strategy

  Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.

  Strategy•Kai Bösterling•3 Jan 2022•11 minutes

  

• How to get started with eCommerce as a Small Business Owner?

  Setting up an eCommerce shop must not be difficult. We show you a 7-step guide on how to start an eCommerce business in the US.

  E-Commerce & Mail Order•codecoda•20 Dec 2021•6 minutes