Marketing

Latest

• 4 steps to convert blog readers into paying customers

  Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.

  Digital Marketing•Alexandra Anderson•14 Oct 2024•5 minutes

  

• Online stores: 6 tools for optimizing sales

  What simple measures can help to improve online stores and increase sales?

  Digital Marketing•Alexandra Anderson•18 Sept 2024•4 minutes

  

• 5 reasons why a blog is the perfect marketing tool

  Attracting new customers is always a challenge, but the blog remains important alongside many other channels.

  Digital Marketing•Alexandra Anderson•21 Aug 2024•5 minutes

  

• 3 tips to strengthen brand trust online

  How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.

  Brand•Alexandra Anderson•28 Jun 2024•4 minutes

  

• 7 tips for the perfect domain name

  Domains have become one of the most important topics for an online presence. But how do you find the right domain names?

  Digital Marketing•Alexandra Anderson•14 Jun 2024•5 minutes

  

• Dangers of self-marketing - online marketing is too precious

  Time is precious, and you shouldn't waste it as an entrepreneur on things you're not 100% proficient at. If you try to do your own marketing without the necessary expertise, you'll probably come across as an amateur. And the last thing you want is for potential customers to think you're just a dime a dozen.

  Beginner / Basic•Thorsten Ruhle•27 May 2024•5 minutes

  

• How to get rid of cold calling - and win new customers for life

  Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!

  Digital Marketing•Simone Brett-Murati•15 May 2024•6 minutes

  

• Synergy between brand development and organizational development as great potential

  A powerful vision and shared values characterize the orientation of both areas. In practice, it is crucial to use the connection and adapt it individually for brands and organizations to ensure long-term success.

  Brand•Angelika Ballosch•30 Apr 2024•6 minutes

  

• The right way to deal with AI

  AI models can harbor a number of risks. However, if artificial intelligence is used thoughtfully and responsibly, the use of such tools can also bring great potential.

  AI & Machine Learning•Alexandra Anderson•25 Apr 2024•7 minutes

  

• Block Someone on TikTok in 3 Steps

  As TikTok has become a leading social media platform, problems with fake accounts, haters, spammers and more have arisen. Here is everything you need to know about how to block people on TikTok.

  Internet Services & Multimedia•Benjamin Talin•12 Apr 2024•6 minutes

  

• 3 steps for founders to create relevant content for social media

  Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.

  Social Media•Bastian Maiworm•27 Mar 2024•6 minutes

  

• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes