Category
173 articles
3D audio is a technology that is not only revolutionising the way we listen to music and experience films, but is also finding innovative applications in all other sectors.
Virtual Reality & Augmented RealityDIGITAL BREAKFAST7 minutes
A company's reputation is of crucial importance nowadays. It is strongly influenced by customer reviews, discussions in social media and online reporting and has an enormous impact. The use of artificial intelligence (AI) opens up completely new fields of action here. In this specialist article, we take a look at the diverse applications of AI in reputation management and their impact on the business world.
Customer ServiceHartmut Deiwick6 minutes
The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.
MarketingHartmut Deiwick8 minutes
This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.
MarketingKai Bösterling17 minutes
Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.
Beginner / BasicAlexandra Anderson4 minutes
In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.
E-Commerce & Mail OrderSandra Kobel8 minutes
The terms artificial intelligence (AI) and machine learning (ML) are frequently used in the marketing industry and unfortunately often mistakenly equated.
MarketingAlexander Löwe5 minutes
Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?
MarketingSandra Kobel9 minutes
How can you tackle SEO properly even with a limited budget? Here is a guide that is especially interesting for start-ups in the early phase.
SEO & SEASandra Kobel10 minutes
Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.
MarketingAlexander Löwe4 minutes
Future challenges and opportunities of the link between marketing, AI and the emergence of the "Bio Signature Marketing" in the business world.
AI & Machine LearningAric Dromi5 minutes
Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.
MarketingDavid Schneider6 minutes
